GLG News by Search Engine Experts (North America)

1. Cingular and Verizon are simply repositioning, realizing this lucrative market.2. Kids, parents, stores, distributors, mobile operators, MVNOs, mobile device manufacturers are interested, and some salivating, in this emerging large global market.

1. Simply confirms Google's vision to own more key "real estate" in the Internet.2. Adds more "types of Internet real estate", furthering future advertising opportunities. 

Mobile content is a high stakes risky venture - as is building an MVNO, so Amp'd may strike gold or go down in flames.As Amp'd is learning, offering your content to other carriers on their deck is good, but only if you are in one of the top placement slots - it really doesn't matter if you are...

Many tweeners think these phones are uncool - and probably can find better options at similar or lower prices.These phones need to support wireless data services that can be turned on or off by the parent.In such a competitive market, carriers need to make sure every SKU they offer in retail is a strong...

1) Ignore the price: By now this should be obvious. 2) GOOG gets instant display ad relationships with nearly all large online publishers and more than half of online ad agencies. Whoot! 3) Free ad serving is on its way and pairs very nicely with free Web analytics and ad campaign optimization. This...

The same rule applies across the board - consumers will accept advertising as long as they get something in return, and with even greater acceptance if the advertising is relevant to the person seeing the ad.

If publishers are forced to adopt PPA, and conversion rates aren't there - which they mostly aren't - for AdSense, then revenue for those blogs & sites founded upon AdSense may have to shut down - or reinvent their model.

Like any new product, the early adopter segment will jump in on the launch date.  It's how to build on that initial momentum that will be the biggest challenge.

AT&T doesn't have to do this all by themselves.  A side benefit could be a more open wireless system because of increased partnerships and consumer demand.

Google will bring SCALE to a popular cost model at the expense of a variety of other networks who's publishers have been increasingly reliant on Google for traffic. Ad networks like ValueClick (VCLK) have attempted and failed to both wean themselves from dependency and satisfy advertisers'...