GLG News by Search Engine Experts (North America)

Internet ad spending will overtake print because: - There's no search feature in Print - Printed editions are folding with online editions sometimes maintained - Targeting, scale, pricing and video are additional drivers - Content update immediacy vs printed editions - It costs less to produce things...

The title says it all - if cookie deletion becomes a true problem, the entire data-driven world of online advertising will either have to evolve quicker than ever or will be in for a tremendous set-back.  In the interim, we have AJAX to deal with.

Xbox could have taken a different route versus a straight up price cut.  Regardless, the Xbox isn't selling like hotcakes any longer and something is needed to drive sales in bulk beyond Halo 3.  Playstation is a stronger device and before long, Xbox 360 will be an old-gen system.

My article will speak to the following contentious topics, on children and tween mobile marketing: is there sufficient demand and ARPU, at least as of now; which of the mobile companies and models (MVNO v traditional carrier / handset combination, will win; and is the marketing of cell phones to children...

Plenty of otherwise smart people seem to be rushing toward some type of application that involves cellphones (do they even call them that anymore?). If it’s on your agenda, I’d suggest you be careful.

Walter Hussman’s letter, "How to Sink a Newspaper" in The Wall Street Journal on May 7 lay blame for the industry’s dwindling circulation on fellow publishers’ strategy of giving away their local news content on the Internet.

Catalog deceleration and online "eyeballs" foreshadow a quick acceleration in online ad spending.  However, the slow integration of multi-channel and the failure of key execs and ad companies to understand this new channel are preventing the shift from print to online.  This article explores...

• Google needs sales force to reach over 25 million US hyper-local businesses because self-provisioning has failed for the 1 millionth year in a row • Collecting data in this new program is not a sales force and will be a trail of tears • This program will have no success in developing...

Fueled by the wider "Web 2.0" movement and technology protocols, marketing and advertising are also setting up to explore "open source" as an option -- a collaboration-based "operating system" for media and advertising metrics. M&A activity within media and digital advertising is also opening the...

Facebook won't sell because: - They can be more effective through partnerships - Won't tell someone they can't be a partner - Is more than happy to be independent - Could cash in more as an IPO than LBO