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GLG News by Search Engine Experts (North America)

Jeffrey Molander, CEO
Jeffrey Molander, CEO
Molander & Associates Inc.
Analysis of: Microsoft Acquires Jellyfish.com (blogs.msdn.com)
Chasing GOOG is pointless so MSFT is changing things up: wagering on shoring up intellectual property rights on hip, new consumer shopping models. MSFT needs to either compliment or compete with Yahoo. Jellyfish moves it in this direction. MSFT will need to overcome serious challenges to achieving full...
Jeffrey Molander, CEO
Jeffrey Molander, CEO
Molander & Associates Inc.
Analysis of: Google Releases Adwords CPA Bidding Tool, Conversion Optimizer (www.seroundtable.com)
"In the end, CPA Optimizer moves Google one step closer to becoming a true broadcast company and take on the run of network display business in advance of their integration of Doubleclick, or perhaps in spite of Doubleclick." (Source:Digital Moses) Web-based affiliate marketing has been all the rage...
Jay Krihak, Senior Partner, Group Media Director & Gaming Inno
MEC:Interaction
Analysis of: New York Times to stop charging for online access (news.yahoo.com)
People get their news & information from lots of places, so the NY Times did the right thing by opening up their best content.
Jay Krihak, Senior Partner, Group Media Director & Gaming Inno
MEC:Interaction
Analysis of: Sony delays PS3 "Home," but no talk of price cuts (news.yahoo.com)
Sony is looking to have consumers think of buying a PS3 for Blu Ray and HOME first, and video games second.  But the PS3 is a video game console first to the consumer, making a delay of Home a minor factor.
Kenneth Eisner, Principal
Kenneth Eisner, Principal
Eisner Consulting
Analysis of: Vodafone and Verizon Wireless Looking to 4G (www.wirelessweek.com)
A Vodafone and Verizon joint initiative in Long-Term Evolution (LTE) technology represents an important 4G step.  However, to truly hit 4G, the product will need to deliver on end-to-end integration, 100Mbps speed, and a better customer value proposition, as Apple is exploring via the U.K. iPhone...
Kenneth Eisner, Principal
Kenneth Eisner, Principal
Eisner Consulting
Analysis of: Google at $600 a share? Yes: here’s why (mediabiz.blogs.cnnmoney.com)
This article provides an analysis of Google's latest moves, including their huge advances into telco, their potential as a competitor to Microsoft Office, and the Apple rumors.  As a follow-up to an earlier blog, this one also deals with the risks Google faces.
Kenneth Eisner, Principal
Kenneth Eisner, Principal
Eisner Consulting
Analysis of: Review: Moto Razr2, Q9m fail to excite (news.yahoo.com)
Motorola, by failing to listen to their customer base, hiring true innovators, or partnering with other UI innovators or software providers, has accelerated their fall.  Re-hashing the RAZR and the Q is laughable. 
Kenneth Eisner, Principal
Kenneth Eisner, Principal
Eisner Consulting
Analysis of: Getting Inside Google's gPhone (www.businessweek.com)
There has been an exciting and inevitable shift in the power structure in the wireless industry.  Google has joined an active Apple, a slightly less powerful Yahoo, and a somewhat passive Microsoft in elevating the stakes in the wireless game, setting to snatch it right under the noses of the wireless...
Kenneth Eisner, Principal
Kenneth Eisner, Principal
Eisner Consulting
Analysis of: Cable Takes a Ratings Hit (www.businessweek.com)
From DVRs to audio portability to the rise of the Internet, all signs have been pointing to downward trends in TV ad revenue.  And it will just get worse, with social media and the power of consumer beginning to take hold. TV, print, and radio to innovate to maintain some ground, and only NBC appears...
Kenneth Eisner, Principal
Kenneth Eisner, Principal
Eisner Consulting
Analysis of: Steve Jobs Offers Rare Apology, Credit for iPhone (online.wsj.com)
Jobs duped the early adopter of the iPhone, and he needed to provide reparation for this breach in trust.  Likely he considered it prior to the price cut announcement but wanted to minimize the cost to Apple, which he did.  Most of all, this shows the immediate and forceful power to the wired...

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