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GLG News by Radio Advertising Experts

Alan Albarran, Professor and Director
Alan Albarran, Professor and Director
UNIVERSITY OF NORTH TEXAS
Analysis of: Senate Commerce Committee Passes Bill to Block FCC’s Dec. 18 Vote (www.broadcastingcable.com)
The Senate Commerce Committee unanimously passed a bill to limit any further media consolidation efforts until a 90-day period for public comment could be completed.  In effect, if this gets passed on the Senate floor it could kill any efforts to allow newspaper-broadcasting combinations in the...
Alan Albarran, Professor and Director
Alan Albarran, Professor and Director
UNIVERSITY OF NORTH TEXAS
Analysis of: Forecasters Say Madison Avenue Will Escape a Recession, Just Barely (www.nytimes.com)
Advertising projections for 2008 for the United States show small, marginal increases in media sectors, with the Internet capturing the largest increase, estimated at 20%.  Traditional media (television, radio and newspapers) fare much worse with single digit to no growth.
Brad Saul, Chief Executive Officer
Matrix Media
Analysis of: October Radio Revenues Down 7% (publications.mediapost.com)
Radio can no longer afford to serve 2 masters- Wall Street investors and its core audience.
Alan Albarran, Professor and Director
Alan Albarran, Professor and Director
UNIVERSITY OF NORTH TEXAS
Analysis of: AT&T may bid for EchoStar by year's end: report (www.boston.com)
AT&T is pursuing an acquisition of EchoStar, and hopes to cut a deal before the end of the year. 
Alan Albarran, Professor and Director
Alan Albarran, Professor and Director
UNIVERSITY OF NORTH TEXAS
Analysis of: Radio's Place in Advertising Ecosystem Is Local and Digital (adage.com)
The future of radio as an ad medium is discussed in this article, along with implications of digital media habits among consumers.
Alan Albarran, Professor and Director
Alan Albarran, Professor and Director
UNIVERSITY OF NORTH TEXAS
Analysis of: A Moderate And A Fair Proposal (www.radioink.com)
FCC Chair Kevin Martin backs off of most recent efforts to allow more media consolidation by offering a new proposal:  allow newspaper-TV combinations but only in the top 20 markets if certain criteria are met.
Alan Albarran, Professor and Director
Alan Albarran, Professor and Director
UNIVERSITY OF NORTH TEXAS
Analysis of: Nielsen: Spanish-Language Media Up 2.3% in 2007 (www.mediaweek.com)
Nielsen reports that Spanish language media advertising is up 2.7% in 2007, with most of the gain attributed to cable television advertising.
Brad Saul, Chief Executive Officer
Matrix Media
Analysis of: Google Pays Advertisers to Use Audio Ads (publications.mediapost.com)
Loss of inventory control can lead to lower revenues.
Alan Albarran, Professor and Director
Alan Albarran, Professor and Director
UNIVERSITY OF NORTH TEXAS
Analysis of: Answer to Vexing Question: Who's Not Watching Ads? (online.wsj.com)
Nielsen Media Research issued the first "C3" data on network television programs which reflects viewing during the actual broadcast, and up to three days later via a digital video recorder (DVR).  What are the implications of this new system?
Alan Albarran, Professor and Director
Alan Albarran, Professor and Director
UNIVERSITY OF NORTH TEXAS
Analysis of: Oil Prices Hit $86 a Barrell (www.msnbc.msn.com)
The price of oil continues to hit record highs.  As the price of oil escalates along with gasoline prices, this will negatively impact the local advertising for radio and television.  Advertising tends to move inversely with oil prices, especially for local radio advertising. 

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