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GLG News by Radio Advertising Experts (North America)

Brad Saul, Chief Executive Officer
Matrix Media
January 8, 2009
The Future of Radio
Analysis of: Analyst: Radio Revs Will Fall 13 Percent In 2009. Or More. (www.radioink.com)
Radio ad revenues falling of the cliff
Alan Albarran, Professor and Director
Alan Albarran, Professor and Director
UNIVERSITY OF NORTH TEXAS
Analysis of: Univision Trumpets First Retrans Deal (www.mediapost.com)
With advertising revenues and 2009 projections down for the broadcast and network TV industries, retransmission consent negotiations with cable and satellite distributors are critical in attracting new revenues.
Alan Albarran, Professor and Director
Alan Albarran, Professor and Director
UNIVERSITY OF NORTH TEXAS
January 7, 2009
Radio Depression
Analysis of: Analyst: Radio Revs Will Fall 13 Percent In 2009. Or More. (www.radioink.com)
A revised forecast from an analyst at Wachovia predicts radio revenues will decline by 13%--or more--in 2009.
Alan Albarran, Professor and Director
Alan Albarran, Professor and Director
UNIVERSITY OF NORTH TEXAS
Analysis of: Apple Changes Tune on Music Pricing (online.wsj.com)
Two big moves announced by Apple at MacWorld regarding iTunes:  a new pricing strategy to begin in April, and that the company was dropping digital rights management (DRM) from the music sold on iTunes.
Analysis of: The Internet's Cool, But TV Remains Ad King (www.informationweek.com)
Misconceptions abound regarding TV's penetration, when in fact TV ads are delivered on an extremely fragmented and segmented playing field.  Key is to find the medium that delivers the largest share of the audience you seek, then to repeat your message in / on that medium as often as you can afford...
Alan Albarran, Professor and Director
Alan Albarran, Professor and Director
UNIVERSITY OF NORTH TEXAS
Analysis of: The Internet's Cool, But TV Remains Ad King (www.informationweek.com)
A new research report from Deloitte offers some interesting data with implications for advertising-supported media.
Alan Albarran, Professor and Director
Alan Albarran, Professor and Director
UNIVERSITY OF NORTH TEXAS
Analysis of: Apple’s Chief to Skip Macworld, Fueling Speculation (www.nytimes.com)
With the annual Macworld Expo just days away, Apple announces CEO Steve Jobs will not attend, and that the company will stop participating in Expo after this year.
Alan Albarran, Professor and Director
Alan Albarran, Professor and Director
UNIVERSITY OF NORTH TEXAS
Analysis of: Detroit Papers Will Cut Home Delivery (www.medialifemagazine.com)
Detroit newspapers The Free Press and Detroit News, who operate together under a joint agreement, announce plans to cut home delivery to just three days a week, hoping readers will move online to access the papers, or buy a reduced size single copy version. 
Alan Albarran, Professor and Director
Alan Albarran, Professor and Director
UNIVERSITY OF NORTH TEXAS
Analysis of: NBC Affiliates Split on Jay Leno in Primetime (www.broadcastingcable.com)
NBC keeps Jay Leno at the network by giving the current Tonight Show host a new nightly, prime-time program at 10:00 pm EST.  Its a huge move for NBC, with many ramifications.
Alan Albarran, Professor and Director
Alan Albarran, Professor and Director
UNIVERSITY OF NORTH TEXAS
Analysis of: Analyst: 2008 May Be Radio's Worst Year Since '54 (www.radioink.com)
This article points out the terrible numbers for radio advertising in 2008.  The only bright spots have been among small-medium market stations, where revenues are basically flat.

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