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November 15, 2006Yahoo Eliminates Click Fraud Liability
Analysis of: Checkmate: Yahoo Closes Door On Click Fraud | www.thoughtshapers.com
Author: Jeffrey Molander, CEO, Molander & Associates Inc.
As part of a legal settlement, Yahoo! is about to shed serious financial risk -- completely escaping any claim of fraudulent or "unwanted" clicks it sent to advertisers over the last 8 years... unless objections are able to stop Checkmate Strategic Group Inc. vs. Yahoo! Inc. from settling. ...
November 7, 2006
Clear Channel Break Up: Good News for Radio
Analysis of: Clear Channel to Study Options; Suitors Form Line | online.wsj.com
Author: GLG Expert Contributor
Analysis of: Clear Channel to Study Options; Suitors Form Line | online.wsj.com
Author: GLG Expert Contributor
Clear Channel Communications is a 1400- radio station behemoth that took advantage of the Telecom Bill to go on an unbridled buying spree.Other radio groups followed the CCC model. The result has been an industry that suffers from a lack of innovation, listener dissatisfaction, and sagging ratings.The...
November 2, 2006Google to Re-Org, Enter Web Audio Ad Business
Analysis of: Google Re-Org Rumors: Google Maturing As Media Business | www.readwriteweb.com
Author: Jeffrey Molander, CEO, Molander & Associates Inc.
Based on leaks to bloggers and mainstream marketing media, Google (GOOG) appears to be readying to re-structure its client-facing organization. This would position the company much like IBM or Microsoft in that one global account director would interface with each advertising customer -- bringing...
October 20, 2006Google Gooses Holiday Season for Retailers with Checkout
Analysis of: Google Checkout: Flexing Muscle | www.thoughtshapers.com
Author: Jeffrey Molander, CEO, Molander & Associates Inc.
Forget about YouTube. Google (GOOG) is serious about its new Checkout service and is actively investing in it via participating merchants. This time it’s not just advertising credit or low shopcart fees for merchants (a standard they've already set), Google is helping retailers pass...
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