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Jeffrey MolanderAugust 7, 2007
Open Source Marketing & Advertising
Analysis of: Open source joins the mainstream | www.infoworld.com
Author: Jeffrey Molander, CEO, Molander & Associates Inc.
Fueled by the wider "Web 2.0" movement and technology protocols, marketing and advertising are also setting up to explore "open source" as an option -- a collaboration-based "operating system" for media and advertising metrics. M&A activity within media and digital advertising is also opening the...
Bilyana SavicJuly 13, 2007
Creative Cost Containment for Healthcare Premiums
Analysis of: Insurer offers healthy bonus | www.denverpost.com
Author: Bilyana Savic, President, Insurance Insights
There are ways to control costs, reduce premiums and provide access to quality healthcare plans. Creativity in plan design and customization of plans are key areas insurers are exploring in order to meet the demands of current trends and to build and retain customer loyalty.
Bilyana SavicJuly 13, 2007
Commissions: To Take or Not To Take. The Debate Continues.....
Analysis of: Insurance brokers reconsider taking insurer commissions | www.marketwatch.com
Author: Bilyana Savic, President, Insurance Insights
The controversy of contingent commissions is not a new one. This debate has caused significant changes to our views of broker payments, disclosure, ethics, and loyalty. The central question started off as being one about disclosure. Theoretically, if the client is aware then there isn't an issue. If...
Jeffrey MolanderJuly 12, 2007
Threats to Google's Revenue Stream Overblown
Analysis of: The Threat to All of Google's Revenue | www.thestreet.com
Author: Jeffrey Molander, CEO, Molander & Associates Inc.
SeekingAlpha and TheStreet.com columnists are doing battle over threats to GOOG's revenue stream but each offer uninformed opinions that seem to back up predetermined conclusions: All is well -- or not well -- for GOOG. At the heart of the matter is understanding what drives pricing and spending on...
Bilyana SavicJuly 9, 2007
Healthcare: The New International Market
Analysis of: Borders are no barrier to affordable healthcare | www.latimes.com
Author: Bilyana Savic, President, Insurance Insights
There are two key considerations I think are very indicative of the changing times of American healthcare. First of all, the Consumer Driven Model emerging as the primary vehicle of healthcare insurance. And secondly, the effects on domestic medical costs should this trend continue.
Bilyana SavicJuly 9, 2007
Go eletronic or get left behind
Analysis of: "Hybrid" medical records an option for some hospitals | www.healthcareitnews.com
Author: Bilyana Savic, President, Insurance Insights
In an era of high speed information, it is unfortunate that our heatlhcare providers are lagging behind consumer demand. The transition from paper to eletronic is inevitable for all providers.
Bilyana SavicMay 29, 2007
changing dynamics of health costs
Analysis of: Retail clinics: Accepting the inevitable | www.fiercehealthcare.com
Author: Bilyana Savic, President, Insurance Insights
There are a number of new trends emerging in the care and delivery of health needs. One of the most prominent is the rise of retail health clinics. For the first time, Primary Care Physicians, an area traditionally unchallenged is facing competition.
Bilyana SavicMay 29, 2007
outsourcing - is it cost effective???
Analysis of: Insurance Outsourcing Focuses on India | www.insurancejournal.com
Author: Bilyana Savic, President, Insurance Insights
Insurers looking for cost cutting programs are interested in outsourcing operations and customer service functions. However, the success rate has been marginal. Outsourcing faces many challenges and will continue to do so until the Indian culture adapts its business models to ones compatible with our...
Jeffrey MolanderMay 18, 2007
aQuantive Acquisition Signals More Than Just Catching-Up
Analysis of: Evolution of the internet opens doors for Microsoft | www.ft.com
Author: Jeffrey Molander, CEO, Molander & Associates Inc.
Winners: Those who give advertisers what they demand. That means BOTH "brand and reach" (display) and "direct response" (cost per action/click) options needed to corral those increasingly coveted, multi-channel consumers. Losers: Those who remain married to a single ad distribution network/payment scheme....
Ben KirshnerMay 14, 2007
PPC Keywords and Trademarks
Analysis of: Google to Face First Jury Trial Over its 'Adwords' Keywords Search Program | interestalert.com
Author: Ben Kirshner, CEO, Elite SEM Inc
Google, Yahoo, MSN, ASK.com and the rest of the PPC world could get a huge slap in the face if there is a law prohibiting the use of advertisers bidding on trademarked terms.

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