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March 2, 2007Breakfast Wars or Building daypart/increasing sales
Analysis of: Fast-food rivals suit up for breakfast war | www.usatoday.com
Author: Jeffrey Segal, VP Culinary Research & Concept Development, Ops., Riese Restaurants
Building sales with existing laborStaying in touch/compete with rivalsRetaining consumers while offering new menu items
March 1, 2007Still don't get it
Analysis of: Krispy tries a whole-wheat doughnut | www.nrn.com
Author: Jeffrey Segal, VP Culinary Research & Concept Development, Ops., Riese Restaurants
Management don't understand what drives sales/profitDonuts are not the answerBeverage programs and daypart are the keys
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