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GLG News by Outdoor Advertising Users (North America)

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June 6, 2007
Newspapers will benefit From Google Print Ads in the Long Run - BUYER BEWARE
Analysis of: Frienemy Google Not a Threat (Yet) to Traditional Ad Sales | www.pbs.org
Author: Deborah King, Former Media Manager of Marketing and Planning, Mervyn's, LLC
Google Print Ads introduces yet another source for smaller marketers to play with the Big Boys, but Buyer beware. For the short term, this offering is beneficial to the Newspapers but needs some fine-tuning for small advertisers to benefit. It is essential for the Newspaper Industry to embrace the diversification...
December 4, 2006
Clear Channel radio acquisition
Analysis of: Private equity groups could bid for Clear Channel | www.latimes.com
Author: GLG Expert Contributor
I would not touch buying standard radio stations with everything going on in outer space.  I think they will be dinosaurs within the next 10 years.  If someone is going buy anything from Clear Channel it needs to be their outdoor advertising division which is dominant and in the top 50 markets. ...

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