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GLG News by Outdoor Advertising Purchasers

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November 20, 2008
TV Numbers Aren't Good - But Don't Rule Out The Power Of The Consumer
Analysis of: TVB's Revised Spot Forecast: Down 7-11% | www.tvnewsday.com
Author: GLG Expert Contributor
In late 2008, the advertising industry appeared to be headed in the same direction as the American economy, except that the federal government is expected to provide some help to the economy in 2009. Advertising couldn't even count on a Holiday bonus and 2009 had nothing in sight to replace the...
September 15, 2008
Nielsen Metrics Notoriously Skewed - Don't Put Too Much Weight On Findings
Analysis of: Nielsen: TV Households to Increase 1.5% for 2008-09 Season | www.mediaweek.com
Author: GLG Expert Contributor
- Nielsen comes out with a new study - telling us everything we already know, and analysts rush to measure the industry-changing impact. The knee-jerk reaction is that the advertising industry will adjust spending from "mainstream" markets to ethnically-diverse outlets; however, Entertainment companies...
February 27, 2008
Firing of Broadcast Analysts
Analysis of: October Radio Revenues Down 7% | publications.mediapost.com
Author: Brad Saul, Chief Executive Officer, Matrix Media
With fewer analysts looking at commercial radio, the industry begins to fall off investors' radar screens.
January 11, 2008
What's wrong with radio and how to fix it
Analysis of: November Revenues Show 'Worse Drop Than Expected' | www.radioink.com
Author: Brad Saul, Chief Executive Officer, Matrix Media
Radio revenues for the month of November took a gigantic drop. National advertising was off by 15% (and local revenues were off by 5%).
December 12, 2007
A Wake Up Call for Radio
Analysis of: October Radio Revenues Down 7% | publications.mediapost.com
Author: Brad Saul, Chief Executive Officer, Matrix Media
The failure of the radio industry to deploy electronic measurement casts doubt on radio's growth.
December 10, 2007
3D IS NOT YOUR SAVIOUR!
Analysis of: IMAX makes screen play | www.variety.com
Author: Robert Friedman, Chief Executive Officer and Chief of Innovation, Adzone LLC
The market place is far from finding a saving grace in 3D, it's still a novelty and will remain one for sometime to come. The lack of any one agreed upon format for 3D leaves the industry little or no chance of main streaming the products. If they get it together and work for a common goal,...
November 28, 2007
Why Radio Companies Should be Private Not Public
Analysis of: October Radio Revenues Down 7% | publications.mediapost.com
Author: Brad Saul, Chief Executive Officer, Matrix Media
Radio can no longer afford to serve 2 masters- Wall Street investors and its core audience.
October 29, 2007
Why Google Radio may be one in the worst things to happen to terrestrial radio?
Analysis of: Google Pays Advertisers to Use Audio Ads | publications.mediapost.com
Author: Brad Saul, Chief Executive Officer, Matrix Media
Loss of inventory control can lead to lower revenues.
September 4, 2007
Smartcard Market Trends
Analysis of: The Road To WiMAX | www.businessweek.com
Author: GLG Expert Contributor
Atmel was presented with the prestigious Frost & Sullivan award for Global Competitive Strategy Leadership, in recognition of its achievements in the smart card IC market throughout 2003 and 2004.  This award is presented each year to a company whose competitive strategy has yielded significant...
June 11, 2007
LED Market in the US and Canada
Analysis of: Major Taiwan LED makers to see sales jump in 2Q, paper says | www.digitimes.com
Author: GLG Expert Contributor
Many LED companies are pioneers in the field and known all over Asia and Europe for engineering and technological breakthroughs in LED development. Turnkey, Plug and play operation and Blue tooth or remote RC operation transmission are available.

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