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GLG News by Online Marketing Experts (EU)

December 2, 2008
Companies should use Content marketing strategies to gain visibility and awareness
By a GLG Expert Contributor
Analysis of: Company generated contents (knol.google.com)
More the visibility that companies could buy, they could "gain" visibility through right contents. Contents permits them to interest and attract consumers and increase trust and awareness. Companies and organizations could communicate with markets though their people, especially through passionate...
Elias Luna Barrios, Partner and Chief Executive Officer
Luna & Goodman Advisors
August 21, 2007
Brazil’s Supplier Management Dilemma.
Analysis of: BRAZIL’S RECORD-BREAKING AUTOMOBILE DEMAND: CAN SUPPLY KEEP PACE? (tendencias.infoamericas.com)
After some 10 years of painfully slow growth and inflation, Brazil is seeing an unexpected revival. Is this growth sustainable? What about the complete supply chain? Will Tier2s and 3s be able to cope with this increased demand?
Elias Luna Barrios, Partner and Chief Executive Officer
Luna & Goodman Advisors
August 21, 2007
Going small in China.
Analysis of: China Is Chrysler Growth Test Track (online.wsj.com)
Is Chrysler’s Chery strategy the right one? Will investment pay-off?
Elias Luna Barrios, Partner and Chief Executive Officer
Luna & Goodman Advisors
August 21, 2007
Ford Hydrogen Fusion 999 hits 200 mph at the Bonneville Salt Flats track.
Analysis of: Ford Fuel Cell Car Goes 200 M.P.H. at the Bonneville Salt Flats (wheels.blogs.nytimes.com)
Impressive indeed….. If it wasn’t for the fact that this powertrain technology is some 12 years old (counting from the last known engineering publication).
Elias Luna Barrios, Partner and Chief Executive Officer
Luna & Goodman Advisors
August 13, 2007
A battery alone does not make a car.
Analysis of: Will GM Blow It? The Detroit giant may actually have an edge in hybrid technology. But ... (www.slate.com)
Is a perceived lead in lithium ion battery technology enough, by itself, to give GM an edge in the US market over Toyota? The answer to the question is a no-brainer (sorry!), NO, Li-Ion ALONE WILL NOT GIVE ANYONE THE LEAD OVER THE OTHERS ON HYBRID TECHNOLOGY…… However, it will give them the freedom...
Elias Luna Barrios, Partner and Chief Executive Officer
Luna & Goodman Advisors
August 10, 2007
Automakers response to declining SUV sales
Analysis of: Muzzling the Guzzlers: High Gas Prices Drive Effort to Remake SUVs (online.wsj.com)
Market sector demand is decreasing. What are automakers doing to reverse the situation?
Elias Luna Barrios, Partner and Chief Executive Officer
Luna & Goodman Advisors
August 9, 2007
What is really going on at and with Chrysler?
Analysis of: Between the speeches, it's all Chrysler, all the time (www.autonews.com)
Banks, Cerberus and the future of ChryslerPossible perspectives of Tom LaSordaWill UAW play ball?Likely Chrysler strategy
Elias Luna Barrios, Partner and Chief Executive Officer
Luna & Goodman Advisors
July 16, 2007
35mpg, hydrogen, hybrid, plug-in - Change has to be managed in stages
Analysis of: Ford: Hydrogen-Powered Cars May Reach Showrooms In 5 Years (online.wsj.com)
Ford Motor Co, as may other OEMs must keep momentum with their own developments and keep track with the changing technology advances of this industry. Especially Ford has to do something to keep their vehicle line-up interesting and appealing for the end customer, to be recognized as an innovator and...
Elias Luna Barrios, Partner and Chief Executive Officer
Luna & Goodman Advisors
July 13, 2007
Russia is growing, but regrettably, this is not the report of a success story… At least not yet!
Analysis of: Nissan Plans Russian Output in 2009 (www.nytimes.com)
Together with Romania, Bulgaria and Hungary, Russia is now, more than ever, luring the automotive industry to develop a well functioning local market.
Elias Luna Barrios, Partner and Chief Executive Officer
Luna & Goodman Advisors
June 25, 2007
The new strategy?
Analysis of: Ford celebrates the revival of Taurus (www.freep.com)
500 to Taurus, Quality first, make the masses aware of the “new Ford”…. is this the holly grail, the way out?

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