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GLG News by Online Advertising Purchasers (North America)

Kenneth Eisner, Principal
Kenneth Eisner, Principal
Eisner Consulting
Analysis of: Moto's Signs of Hope (www.unstrung.com)
Beating low expectations does not beget a turnaround.  Motorola's handset, software, and strategic problems forebode continued failure, especially as Apple, Google, and an ambitious Nokia plot a rejuvenated customer experience.  Motorola, on the other hand, sits on their RAZR.
Kenneth Eisner, Principal
Kenneth Eisner, Principal
Eisner Consulting
Analysis of: Google sets sights on Europe growth (www.ft.com)
The assertion that Google has a lot to learn in its international efforts couldn't be more over-stated.  Google has had success in the international environment, including greater market share than in the domestic market, that every Internet company would covet.  This analysis delves deeper...
Jay Krihak, Senior Partner, Group Media Director & Gaming Inno
MEC:Interaction
Analysis of: Google Gets Undue Credit for Ad Conversions (www.pcworld.com)
Atlas DMT has the ability to weight conversions based on a person's online ad exposure & actions.  And if it ends with a Google search, click & sale/action, then Google still commands the majority of the attribution.
Kenneth Eisner, Principal
Kenneth Eisner, Principal
Eisner Consulting
Analysis of: Apple iPhone Contains 'Hazardous' Chemicals, Greenpeace Charges (news.yahoo.com)
Apple stands on a pro-consumer podium, and, even if they don't declare a pro-green stance (and they have), they will be subject to intense scrutiny when they don't meet high standards.  This Greenpeace example is just another example, atop their non-consumer friendly "closed" platform or the price...
Kenneth Eisner, Principal
Kenneth Eisner, Principal
Eisner Consulting
Analysis of: Nokia Does a Map Deal, Signaling Strategic Bet (www.nytimes.com)
Nokia's Navteq move, though likely overpriced, hints at an important mobile strategy, one that Motorola, Samsung, Sony, AT&T, and T-Mobile have yet to conceive.  By going after the mobile web platform, they are competing with the new big boys of wireless, namely Google and Apple and Internet...
Kenneth Eisner, Principal
Kenneth Eisner, Principal
Eisner Consulting
Analysis of: MySpace expands scope into the mobile Web (telephonyonline.com)
The latest mobile offerings from MySpace resemble its boss: News Corp and newspaper sites have flailed while trying to force consumers to pay for content.  Facebook, MySpace, and LinkedIn may eventually make money from premium services and ads, but they must be cautious while expanding into the...
Kenneth Eisner, Principal
Kenneth Eisner, Principal
Eisner Consulting
Analysis of: Demand For Mobile TV To Outpace Infrastructure, Says Broadcast International (televisionbroadcast.com)
User experience, price, and selection are just as if not more important than bandwidth in determining wireless and mobile web usage.  In this vein, Apple's iPhone, Nokia's Ovi platform, and NBC / FOX, and other content providers can improve usage.  Streaming video, and its bandwidth constraints,...
Jay Krihak, Senior Partner, Group Media Director & Gaming Inno
MEC:Interaction
Analysis of: Xbox 360 Sales to See Minimal Impact from Cheaper PS3, says Analyst (biz.gamedaily.com)
The Xbox 360 has a bunch of people playing games only available on their platform.  So until PS3 has a game or two that I really have to have, I wouldn't buy one even to have as a "cheap" Blu Ray player.
Jay Krihak, Senior Partner, Group Media Director & Gaming Inno
MEC:Interaction
Analysis of: Web 2.0 wave starts to take hold (news.bbc.co.uk)
If search & email can be ad supported business models, then why can't other services or software as it moves from desktop to the Internet?
Jay Krihak, Senior Partner, Group Media Director & Gaming Inno
MEC:Interaction
October 15, 2007
Local Search Exists?
Analysis of: Olympics, Online Video and Local Search To Drive Global Ad Spending (publications.mediapost.com)
This is really interesting.  The need for local search is great, but the offerings are limited.  How that element can drive growth in '08 & '09 is beyond me - unless it's mobile.

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