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GLG News by Online Advertising Purchasers (North America)

Kenneth Eisner, Principal
Kenneth Eisner, Principal
Eisner Consulting
Analysis of: Google Profit Rose 30%, Quelling Investor Fears (online.wsj.com)
Comscore's absurd data caused a seismic roar in the media world, but it turned out that the data was awry, as it is unfortunately with all analytic firms.  Google's growth is relentless, as is the growth of all online.  This article looks at a few of the ways other companies can compete with...
Kenneth Eisner, Principal
Kenneth Eisner, Principal
Eisner Consulting
Analysis of: Is Faster Access to the Internet Needed? (online.wsj.com)
The U.S. has been drifting farther and farther behind Asia and Europe in broadband speed, and failure to innovate has been the punishment.  AT&T may have spent too much on their CapEx to make further investments, but that doesn't mean that consumers aren't ready and longing for the broadband...
Lee Baler, Associate Media Director
Digitas Inc.
Analysis of: News Corp., AOL Pursue Yahoo Deals (online.wsj.com)
A recent piece in Forbes was titled, Micro Who? Google Rules The Ad Roost. Basically the longer this goes on, the better it is for Google. while it doesn't hurt Google to see their competitive set take whacks at each other, this is the same Google who needs to find more balance in their overall offerings....
Lee Baler, Associate Media Director
Digitas Inc.
Analysis of: Yahoo Continues to Weigh Tie-Up Prospects (online.wsj.com)
How are digital agencies currently approaching Yahoo Are clients asking about our Yahoo relationships How is Yahoo trying to present themselves to their customers.
Kenneth Eisner, Principal
Kenneth Eisner, Principal
Eisner Consulting
Analysis of: Yahoo buys time with Microsoft by board move (www.reuters.com)
Yahoo is doing whatever they can to avoid a Microsoft takeover, but it is becoming obvious that they will have no choice but to fall prey to the Seattle giant, in large part because their other suitors - News Corp, Google, and AOL - could never exude the leverage that Microsoft could.  In truth,...
Analysis of: Oracle sheds light on its acquisition strategy (news.zdnet.co.uk)
Since the beginning of 2007 to February of 2008, Oracle has acquired 40 different software companies.  These companies include both large and smaller players, with the most recent, BEA, representing the largest acquisition in Oracle’s history at $8.5bn (US) dollars.  Their acquisition strategy...
Analysis of: Glenmark’s molecule for Rheumatoid Arthritis - GRC 4039 (www.pipelinereview.com)
Rheumatoid arthritis (RA) is a chronic disorder in which the immune system starts attacking the body’s joints leading to joint damage, pain, stiffness, swelling, and limitation in motion and function of the affected joints.  Not only can this disease be painful and sometimes crippling to those...
Kenneth Eisner, Principal
Kenneth Eisner, Principal
Eisner Consulting
Analysis of: Apple Faces Challenges In Driving iPhone Adoption By Business (www.informationweek.com)
The RIM versus Apple battle is the current smartphone battlefield (unless Nokia can enter the fray), with Microsoft and Palm bowing out due to an inability to innovate and deliver products that capitalize on the shifting pro-sumer or business / consumer market.  Now that Apple is making a move...
Kenneth Eisner, Principal
Kenneth Eisner, Principal
Eisner Consulting
Analysis of: Microsoft rolls out test of new Internet Explorer 8 (www.reuters.com)
Microsoft is in the middle of a tremendous browser battle.  Their share has been eroding, and the web masses are getting restless.  Internet Explorer 8 is an attempt to fight back Firefox and Safari, but it also appears to be a change in approach for Microsoft.
Kenneth Eisner, Principal
Kenneth Eisner, Principal
Eisner Consulting
Analysis of: Google Gears heads for Windows Mobile phones (www.zdnetasia.com)
Google Gears delivers interactive applications that run offline to a place where these applications will certainly excel, on a mobile device.  However, the users most likely to use it, iPhone users, aren’t on the list and neither are Nokia users.  Are they just seeding for the Android launch?...

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