GLG News by Online Advertising Purchasers (North America)

The iPhone unlocking, via software, was inevitable, and, though it will likely only affect a small percentage of customers, international users will find it useful.  AT&T has already displayed their ire and may be walking into a customer relations faux pas.  Meanwhile, does Apple even...

Aside from video, there are the banner ads, sponsorships and even ad sense that will make up the whole of ad-based revenue from YouTube. And that doesn't include anything from mobile devices.

Google’s rapid entry into the mobile world is good news for the mobile industry, further signaling a new wave of innovation in an industry riddled with stagnation.  It also signals the next stage in wireless evolution, where the software players take over.  This article discusses that evolution....

Nokia is the best of a slow to innovate lot, with Motorola cradling its beloved RAZR in the rear, yet they have had problems producing for the U.S. market.  And, with limited success in producing copycats, the software players - Google, Microsoft, and Yahoo - are most likely to compete with Apple...

Internet ad spending will overtake print because: - There's no search feature in Print - Printed editions are folding with online editions sometimes maintained - Targeting, scale, pricing and video are additional drivers - Content update immediacy vs printed editions - It costs less to produce things...

The title says it all - if cookie deletion becomes a true problem, the entire data-driven world of online advertising will either have to evolve quicker than ever or will be in for a tremendous set-back.  In the interim, we have AJAX to deal with.

Xbox could have taken a different route versus a straight up price cut.  Regardless, the Xbox isn't selling like hotcakes any longer and something is needed to drive sales in bulk beyond Halo 3.  Playstation is a stronger device and before long, Xbox 360 will be an old-gen system.

My article will speak to the following contentious topics, on children and tween mobile marketing: is there sufficient demand and ARPU, at least as of now; which of the mobile companies and models (MVNO v traditional carrier / handset combination, will win; and is the marketing of cell phones to children...

Catalog deceleration and online "eyeballs" foreshadow a quick acceleration in online ad spending.  However, the slow integration of multi-channel and the failure of key execs and ad companies to understand this new channel are preventing the shift from print to online.  This article explores...

Facebook won't sell because: - They can be more effective through partnerships - Won't tell someone they can't be a partner - Is more than happy to be independent - Could cash in more as an IPO than LBO