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GLG News by Online Advertising Experts

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December 2, 2008
Companies should use Content marketing strategies to gain visibility and awareness
Analysis of: Company generated contents | knol.google.com
Author: GLG Expert Contributor
More the visibility that companies could buy, they could "gain" visibility through right contents. Contents permits them to interest and attract consumers and increase trust and awareness. Companies and organizations could communicate with markets though their people, especially through passionate...
December 1, 2008
Google SearchWiki may increase page views, loyalty
Analysis of: Google Tool Lets Users Edit Search | online.wsj.com
Author: GLG Expert Contributor
Google's New SearchWiki shows they know what their users are doing on the site.  Google users come to the site for 1) repeat navigation (to find places they have already visited); and 2) discovery (to find new things).  What they don't use Google for as much is bookmarking and social interaction. ...
November 21, 2008
TV Numbers Are Not That Good
Analysis of: TVB's Revised Spot Forecast: Down 7-11% | www.tvnewsday.com
Author: GLG Expert Contributor
2009 is going to be a tough year but what else is new? TV, like other media is not immune to the economic downturn. Advertisers are being forced to re-look media/marketing expenditures, that in itself is not unusual or a bad thing per se.
November 20, 2008
TV Numbers Aren't Good - But Don't Rule Out The Power Of The Consumer
Analysis of: TVB's Revised Spot Forecast: Down 7-11% | www.tvnewsday.com
Author: GLG Expert Contributor
In late 2008, the advertising industry appeared to be headed in the same direction as the American economy, except that the federal government is expected to provide some help to the economy in 2009. Advertising couldn't even count on a Holiday bonus and 2009 had nothing in sight to replace the...
November 17, 2008
Expedia restructures - tough times ahead
Analysis of: Expedia shuffles executives, brands | www.bizjournals.com
Author: Timothy O'Neil-Dunne, Managing Partner, T2Impact Ltd.
Expedia is caught between a number of not very nice pressures. Global shrinking transactions, reduced ad expenditures, lack of blockbuster new global markets and increased competition from other OTAs as well as Suppliers. Expedia has to outperform its peers, this time however its bulk may not help...
Dane MadsenNovember 10, 2008
Google’s message to Yahoo: “You are not that important.” Does Yahoo understand?
Analysis of: Report: Google, Yahoo make concessions on ad deal | www.businessweek.com
Author: Dane Madsen, Consultant , Dane Madsen
The inevitable happened.  Regulators killed the Yahoo-Google agreement before it started        1) There is not enough distribution for interactive ads and Google did not see this as meaningful incremental traffic to waste the time and energy fighting...
Mark MariottiNovember 10, 2008
Here We Go Again
Analysis of: Banks to defy Government and raise mortgages rates | www.timesonline.co.uk
Author: Mark Mariotti, CEO, Future Management Holdings Inc
Peter Mandelson, the UK Business Secretary, added to the pressure on lenders to pass on the Bank of England's expected base rate cut to homeowners, saying that that banks who did not would face a customer backlash. Henry M. Paulson Jr., the US Treasury Secretary plans to call for the Federal Reserve...
Mark MariottiNovember 10, 2008
Entertain and Educate
Analysis of: Hey, Barack: Hire Me! A four-day plan to restore the U.S. economy By James Cramer | www.thebigmoney.com
Author: Mark Mariotti, CEO, Future Management Holdings Inc
This is NOT Jim Cramer bashing! However, let's look at the man's and his employers disclosure! Personally I do enjoy the CNBC educators/entertainers/reporters especially those that have some action in the game, and I firmly believe if the viewer is tempered correctly, and takes this information with...
Mark MariottiNovember 10, 2008
TRUST BUT VERIFY
Analysis of: Automakers' $25 Billion Fast-Track Bailout | www.businessweek.com
Author: Mark Mariotti, CEO, Future Management Holdings Inc
For too many decades the US Auto Industry has presented its share of troubles to the employees, contractors, investors and customers of Automobiles. The US government recognizes the extreme hardship to the US workers and economy of failing auto enterprizes and desires some variation of a bailout
Mark MariottiNovember 6, 2008
Global Transparancy Needed
Analysis of: RBS unveils capital plan as writedown hits £6.1bn | business.timesonline.co.uk
Author: Mark Mariotti, CEO, Future Management Holdings Inc
Seems that still today (11/5/2008) that various US financial stock market reporting data indicates symbol RBS (Royal Bk Scotland Group Plc) has a per share price value of USD $1.08 and dividend yield of such an unbelievable nature as well as n/a (as of 12:19 PM EST on 11/05/2008 in USD - NYSE). Investors...

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