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GLG News by Online Advertising Experts (North America)

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June 3, 2008
More Books Available Online
Analysis of: Publisher offers 5,000 more books for Kindle | www.businessweek.com
Author: GLG Expert Contributor
While not happening as quickly as with newspapers and magazines, books are not that far behind. Kindle and Sony's Reader will make electronic readership a lot easier
Mark MariottiMay 27, 2008
CHANGE for the better
Analysis of: MGAs Need To Prepare For Hard Market Now | www.propertyandcasualtyinsurancenews.com
Author: Mark Mariotti, CEO, Future Management Holdings Inc
MGA's can seek out better lines and Company deals. MGA's can seek out training to meet the changing demands. One very specific area an MGA can capitalize on is TECHNOLOGY.
May 22, 2008
Scripps to post lifestyle TV clips to YouTube
Analysis of: Scripps to post lifestyle TV clips to YouTube | www.reuters.com
Author: GLG Expert Contributor
Smart move, will expose their brands to a younger audience not generally viewing their networks
May 20, 2008
The Coming Winter of Discontent
Analysis of: How satisfied are travelers with their services? | www.usatoday.com
Author: Timothy O'Neil-Dunne, Managing Partner, T2Impact Ltd.
Service metrics are at a significant low for US airlines. While other airlines - particularly in emerging markets are powering ahead with superlatives and solid quality at all parts of the Spectrum, the same cannot be said of the US products. The US airlines are sowing the seeds of long term brand value...
May 20, 2008
Porting data? Installing gadgets? This is what people think social networking is about?
Analysis of: Where Portals and Social Networks Collide | www.businessweek.com
Author: GLG Expert Contributor
While advancements in technology can allow for the ultimate online social experience, the mob doesn't care about technology.  But what do they care about?
May 15, 2008
monetizing twitter; how get your affiliate marketing message to the masses
Analysis of: Monetizing Twitter | bostonmediadomain.com
Author: GLG Expert Contributor
How does Twitter extend your brand awareness How does Twitter expand your customer base How do you monetize Twitter
May 5, 2008
Do we have to suffer Airport hassle?
Analysis of: Heathrow Terminal 5 users refused insurance | www.telegraph.co.uk
Author: Timothy O'Neil-Dunne, Managing Partner, T2Impact Ltd.
Airports are the gateway to the transportation system, also a retail paradise and a security nightmare. How to reconcile this can be a disaster as LHR T5 has shown. But perhaps we should remember that an airport is really about passenger movement and we should look for better ways to move passenger...
Gordon BorrellMay 1, 2008
Goodbye, Weather Channel
Analysis of: NBC, CBS seen bidding for Weather Channel | www.msnbc.msn.com
Author: Gordon Borrell, CEO, Borrell Associates Inc
Some of you may remember how you felt in the 1990s when Johnny Carson's last few shows were being aired.  I feel the same way with The Weather Channel. Competition for TWC has been pent up for years; having it owned by one of the four major TV networks is bound to unleash competition that...
April 29, 2008
Do any newspapers have a good web strategy?
Analysis of: The Capital Times, an afternoon daily in Madison, Wis., this weekend folded its print edition and became an online-only newspaper. | blogs.mediapost.com
Author: Lee Baler, Associate Media Director, Digitas Inc.
Did I help kill the local daily? The Capital Times, an afternoon daily in Madison, Wis., this weekend folded its print edition and became an online-only newspaper.  As an online marketer do I think this is a likely to continue trend and more so, do I feel a tad bit responsible or...
Mark MariottiApril 29, 2008
If history teaches us anything... it teaches us NOT to predict the future.
Analysis of: Is now the time to aggressively buy semi stocks, i.e. is the bottom of the cycle near? | www.edn.com
Author: Mark Mariotti, CEO, Future Management Holdings Inc
But the future can be managed. We can look at the past cycles and then extrapolate forward potential probabilities. When markets contract, they can keep contracting to oblivion. But the probabilities of markets which are infrastructure tested, tried and true, tend to rebound. Demand growth and upgrades...

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