GLG News by Online Advertising Experts (North America)
Analysis of:
Google Scares The Search Crowd (www.forbes.com)
Google doesn't 'get' social media and their pandering to entertainment media via "Universal Search" offers proof. Need more? Microsoft just moved on Facebook. Google has compounded their missed opportunity with social media by letting company politics seep into their PageRank update. ...
Analysis of:
Google Gets Undue Credit for Ad Conversions (www.pcworld.com)
Atlas DMT has the ability to weight conversions based on a person's online ad exposure & actions. And if it ends with a Google search, click & sale/action, then Google still commands the majority of the attribution.
Analysis of:
SVPCO Check Image Volume Continues to Grow (www.paymentsnews.com)
1) Further follow-up is necessary to determine net-metrics involved to calculate the REDUCTION of large volume phsycial check printing and storage at the SERVER level 2) Although there is no doubt, the REDUCTION in workforce effort and carry cost of MANUAL printing has reduced and the image storage...
Analysis of:
Xbox 360 Sales to See Minimal Impact from Cheaper PS3, says Analyst (biz.gamedaily.com)
The Xbox 360 has a bunch of people playing games only available on their platform. So until PS3 has a game or two that I really have to have, I wouldn't buy one even to have as a "cheap" Blu Ray player.
Analysis of:
Web 2.0 wave starts to take hold (news.bbc.co.uk)
If search & email can be ad supported business models, then why can't other services or software as it moves from desktop to the Internet?
Analysis of:
Olympics, Online Video and Local Search To Drive Global Ad Spending (publications.mediapost.com)
This is really interesting. The need for local search is great, but the offerings are limited. How that element can drive growth in '08 & '09 is beyond me - unless it's mobile.
Analysis of:
Microsoft Acquires Jellyfish.com (blogs.msdn.com)
Microsoft is very eager to make noise in the online marketing space. With the recent acquisition of aQuantive and now Jellyfish, it seems that they'll stop at nothing to (over)pay for companies with a solid future. The only problem lies in making their money back. Jellyfish is on fire...
Analysis of:
Microsoft Acquires Jellyfish.com (blogs.msdn.com)
To my knowledge there are no patents; it's all about the business model. The acquisition price was probably relatively trivial for MSFT. Jellyfish was an "also ran" in online shopping with a vaguely unique consumer proposition. It's not explicitly a counter to the Google CPA effort, which remains small....
Analysis of:
Boeing Delays Initial Delivery Of Dreamliner Until Late 2008 (online.wsj.com)
Boeing finally admits defeat and announces delay of 787 deliveries until end of 2008 Supply chain and integration problems will persist until 2010 Lessons for Airbus
Analysis of:
Overshooting the Target: Why Buying Online is Gaining on the Credit Card Business (www.deloitte.com)
FULL DISCLOSURE (our holding company privately owns online properties which utilize PayPal, GOOGLE and Credit Card payment processing) 1) brick & mortar stores NEED swipe, online currently does not 2) credit cards are merely one option for the online buyer
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