GLG News by Newspaper Publishers (North America)

Misconceptions abound regarding TV's penetration, when in fact TV ads are delivered on an extremely fragmented and segmented playing field.  Key is to find the medium that delivers the largest share of the audience you seek, then to repeat your message in / on that medium as often as you can afford...

As noted in this article, there is much less than meets the eye with many of Apple's products, especially when compared with rival offerings--and that creates a strategic opening that is hardly being leveraged. Makers of products in the same space as Apple's seem to be failing to capitalize on the very...

A closer or perhaps an inside look is required when considering the current fate of the newspaper / media segment. While newspapers are routinely critical of their own efforts, with the same level of routine they neglect to inform about their position of dominance despite dips in circulation. ...