GLG News by Newspaper Industry Experts

Decines in both circulation and ad revenue continue. Newspapers must adapt to a changing media landscape to maintain relevancy

Despite its unique status -- and the backing of Rupert Murdoch -- The Wall Street Journal is not immune to the pressures facing the newspaper industry.

Alternative media spending is growing rapidly despite the recession.  More important, because of the recession, most of this new spending will have to come from "traditional media."

Looks like Starbucks is trying to get back to basics after failing at mass customization. It's been a long and winding road for them, not unexpected when their leader had visions of 40,000 Starbucks.

Cutting costs and calling the old bosses stupid won't be enough to turn the Tribune Company around.  If Sam Zell doesn't have answers for the company's problems, who does?

Potential upside for advertisers as well as broadcasters, ability to narrowcast, not unlike the relationship between broadcast TV and cable in the early 1980's

2008 is already shaping up to be another tough year for newspapers.  Falling revenues have prompted big layoffs at New York Times and Tribune.  A recession only makes matters worse.

Four big newspaper players have created a new company to sell online advertising to national advertisers.  QuadrantOne will have dedicated inventory on 175 newspaper and TV web sites, reaching 50 million unique users in 27 of the top 30 markets.

Newspapers are facing more declines in readership and advertising.  Online gains are not making up the losses.  Costs are too high.  And continued cost-cutting makes newspapers less appealing for readers and advertisers.

Article is extremely relevant as it address the current climate for newspapers. There is still life left, but much change is needed.