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Kenneth EisnerOctober 29, 2007
Motorola is in a Tail-Spin: Don't let the Numbers, or the Analysts, Fool You
Analysis of: Moto's Signs of Hope | www.unstrung.com
Author: Kenneth Eisner, Principal, Eisner Consulting
Beating low expectations does not beget a turnaround.  Motorola's handset, software, and strategic problems forebode continued failure, especially as Apple, Google, and an ambitious Nokia plot a rejuvenated customer experience.  Motorola, on the other hand, sits on their RAZR.
Kenneth EisnerOctober 26, 2007
Google International: Greater Market Share Now, Distancing from the Pack to Come
Analysis of: Google sets sights on Europe growth | www.ft.com
Author: Kenneth Eisner, Principal, Eisner Consulting
The assertion that Google has a lot to learn in its international efforts couldn't be more over-stated.  Google has had success in the international environment, including greater market share than in the domestic market, that every Internet company would covet.  This analysis delves deeper...
October 23, 2007
AT&T Trying to Stay Relevant in Mobile Data
Analysis of: AT&T Introduces Mobile Personalization Tool | www.wirelessweek.com
Author: Tal Raeside, Managing Director, Insight Strategic Services
Mobile operators, including AT&T, need to create customer friendly and sticky services or they risk being relegated to a dumb pipe.
October 22, 2007
Google Will Help Bring Advertising to Mobile
Analysis of: Will Google Crush The iPhone? | www.forbes.com
Author: Tal Raeside, Managing Director, Insight Strategic Services
Google is the undisputed online advertising leader. With their rumored push into mobile, the biggest impact may be bringing advertising to the mobile mainstream.
Kenneth EisnerOctober 22, 2007
Falling to Meet their own High Standards: Apple's Encounter with Greenpeace follows the Closed Platform and iPhone Price Cut
Analysis of: Apple iPhone Contains 'Hazardous' Chemicals, Greenpeace Charges | news.yahoo.com
Author: Kenneth Eisner, Principal, Eisner Consulting
Apple stands on a pro-consumer podium, and, even if they don't declare a pro-green stance (and they have), they will be subject to intense scrutiny when they don't meet high standards.  This Greenpeace example is just another example, atop their non-consumer friendly "closed" platform or the price...
Kenneth EisnerOctober 22, 2007
Nokia's Navteq Move Signals It Will Play with the New Big Boys of Wireless - Google & Apple
Analysis of: Nokia Does a Map Deal, Signaling Strategic Bet | www.nytimes.com
Author: Kenneth Eisner, Principal, Eisner Consulting
Nokia's Navteq move, though likely overpriced, hints at an important mobile strategy, one that Motorola, Samsung, Sony, AT&T, and T-Mobile have yet to conceive.  By going after the mobile web platform, they are competing with the new big boys of wireless, namely Google and Apple and Internet...
Kenneth EisnerOctober 22, 2007
MySpace and News Corp: Beware Premium Mobile Content, Simple WAP Sites, and Charging Young Demos
Analysis of: MySpace expands scope into the mobile Web | telephonyonline.com
Author: Kenneth Eisner, Principal, Eisner Consulting
The latest mobile offerings from MySpace resemble its boss: News Corp and newspaper sites have flailed while trying to force consumers to pay for content.  Facebook, MySpace, and LinkedIn may eventually make money from premium services and ads, but they must be cautious while expanding into the...
Kenneth EisnerOctober 22, 2007
Wireless Video: An Analysis of How Apple's iPhone, Nokia, and Others Will Increase Adoption before Bandwidth is Available
Analysis of: Demand For Mobile TV To Outpace Infrastructure, Says Broadcast International | televisionbroadcast.com
Author: Kenneth Eisner, Principal, Eisner Consulting
User experience, price, and selection are just as if not more important than bandwidth in determining wireless and mobile web usage.  In this vein, Apple's iPhone, Nokia's Ovi platform, and NBC / FOX, and other content providers can improve usage.  Streaming video, and its bandwidth constraints,...
October 18, 2007
Compression Not the Only Thing Hindering Mobile Video Success
Analysis of: Demand For Mobile TV To Outpace Infrastructure, Says Broadcast International | televisionbroadcast.com
Author: Tal Raeside, Managing Director, Insight Strategic Services
Technology improvements combined with a fresh look at the mobile user experience are required for mobile video to succeed.
September 28, 2007
The Helio MVNO Experiment Continues, For Now
Analysis of: Earthlink Stops Funding Helio | www.infoworld.com
Author: Tal Raeside, Managing Director, Insight Strategic Services
The US MVNO market, and Helio in particular, faces an uphill battle.

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