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Kenneth EisnerApril 23, 2008
Google and RIvals will be Helped by Slow but Gigantic Surge to Online
Analysis of: Google Profit Rose 30%, Quelling Investor Fears | online.wsj.com
Author: Kenneth Eisner, Principal, Eisner Consulting
Comscore's absurd data caused a seismic roar in the media world, but it turned out that the data was awry, as it is unfortunately with all analytic firms.  Google's growth is relentless, as is the growth of all online.  This article looks at a few of the ways other companies can compete with...
April 22, 2008
Microsoft and Retail - Tempting but Risky
Analysis of: RUMOR: Microsoft to open Apple-like retail shops | macdailynews.com
Author: Tal Raeside, Managing Director, Insight Strategic Services
Microsoft would love to better control its retail presence to lift its profile among consumers.  Microsoft’s lack of retail experience, history of indirect sales, and the daunting economics of retail make a full-blown retail expansion effort risky.
Kenneth EisnerApril 17, 2008
The U.S. is Falling Drastically Behind in Broadband Speed: Don't Let AT&T Fool (Lie to) You
Analysis of: Is Faster Access to the Internet Needed? | online.wsj.com
Author: Kenneth Eisner, Principal, Eisner Consulting
The U.S. has been drifting farther and farther behind Asia and Europe in broadband speed, and failure to innovate has been the punishment.  AT&T may have spent too much on their CapEx to make further investments, but that doesn't mean that consumers aren't ready and longing for the broadband...
April 3, 2008
Sprint’s Long Road to Recovery
Analysis of: Sprint’s New Customer Retention Employee Incentive Plan | www.wirelessweek.com
Author: Tal Raeside, Managing Director, Insight Strategic Services
Sprint has never hit full stride since its Nextel acquisition in 2005, and its new CEO is making several changes in an attempt to put the company back on track.  The first few steps are on target but the company has a risky bet in WiMax and little margin for error with its operations.
Kenneth EisnerMarch 17, 2008
Yahoo's Stalling, but They Can't Escape Microsoft's Grasp
Analysis of: Yahoo buys time with Microsoft by board move | www.reuters.com
Author: Kenneth Eisner, Principal, Eisner Consulting
Yahoo is doing whatever they can to avoid a Microsoft takeover, but it is becoming obvious that they will have no choice but to fall prey to the Seattle giant, in large part because their other suitors - News Corp, Google, and AOL - could never exude the leverage that Microsoft could.  In truth,...
Kenneth EisnerMarch 12, 2008
RIM v. Apple: Why Apple is Positioned Well for the Fight
Analysis of: Apple Faces Challenges In Driving iPhone Adoption By Business | www.informationweek.com
Author: Kenneth Eisner, Principal, Eisner Consulting
The RIM versus Apple battle is the current smartphone battlefield (unless Nokia can enter the fray), with Microsoft and Palm bowing out due to an inability to innovate and deliver products that capitalize on the shifting pro-sumer or business / consumer market.  Now that Apple is making a move...
Kenneth EisnerMarch 10, 2008
A Kinder, Gentler Microsoft - in the Browser Battle Trenches, is the Aggressor Playing Nice?
Analysis of: Microsoft rolls out test of new Internet Explorer 8 | www.reuters.com
Author: Kenneth Eisner, Principal, Eisner Consulting
Microsoft is in the middle of a tremendous browser battle.  Their share has been eroding, and the web masses are getting restless.  Internet Explorer 8 is an attempt to fight back Firefox and Safari, but it also appears to be a change in approach for Microsoft.
Kenneth EisnerMarch 10, 2008
Google Gears Gingerly Enters the Mobile Fray … What, no iPhone?
Analysis of: Google Gears heads for Windows Mobile phones | www.zdnetasia.com
Author: Kenneth Eisner, Principal, Eisner Consulting
Google Gears delivers interactive applications that run offline to a place where these applications will certainly excel, on a mobile device.  However, the users most likely to use it, iPhone users, aren’t on the list and neither are Nokia users.  Are they just seeding for the Android launch?...
Kenneth EisnerMarch 4, 2008
Data is King: Verizon, Sprint, AT&T, and T-Mobile Hasten Voice as Commodity in the Wireless World
Analysis of: Verizon Wireless Introduces New Unlimited Plans That Are as Worry Free as the Guarantee | biz.yahoo.com
Author: Kenneth Eisner, Principal, Eisner Consulting
With the decreasing value of voice through both mobile and landline phones, Verizon, AT&T, Sprint, and T-Mobile are all entering into a price war that places a decreasing value on voice.  They are also adding data onto their plans, and services such as Sprint TV, in the hopes of getting consumers...
February 26, 2008
Displacing the DVR - Not So Fast
Analysis of: Locking in Viewers to Watch the Commercials | www.nytimes.com
Author: Tal Raeside, Managing Director, Insight Strategic Services
Advertisers and broadcasters must continually adapt to time-shifting, place-shifting and alternative content distribution technologies and offerings such as the DVR.

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