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Kenneth EisnerOctober 29, 2008
Apple's Pricing Strategy will Face Problems this Holiday
Analysis of: Apple Holds Prices on Laptops - Computer Maker Refreshes MacBook Lineup | online.wsj.com
Author: Kenneth Eisner, Principal, Eisner Consulting
In just this instance, Apple's arrogance may be its undoing over the holiday season and into next year.  It is generally wise, and always tempting, to stay true to the brand, and, in Apple's case, deliver premium pricing on its premium product.  However, there are several pricing strategies...
Kenneth EisnerOctober 29, 2008
Google, Apple, and Amazon.com are Best Bets to Weather the Recession Storm
Analysis of: Can Anything Derail Google's Growth Engine? | www.businessweek.com
Author: Kenneth Eisner, Principal, Eisner Consulting
Google will see slowing search business domestically, of course, but they continue to expand in other arenas that take advantage of their competitive positioning.  Like Amazon.com and Apple, they make moves based on the opportunity, even if the opportunity may not be apparent to the investment...
Kenneth EisnerOctober 29, 2008
Sprint's WiMax Begins in Baltimore: Why Baltimore, you ask?
Analysis of: With UMB Left Behind, LTE and WiMAX Battle for 4G Supremacy | www.instat.com
Author: Kenneth Eisner, Principal, Eisner Consulting
The Baltimore Sprint deployment tells us a lot.  In many ways, it shows us the predominance of relationships and ease in choosing a locale as opposed to the attraction of the demographic; if the opposite was the case, Baltimore never would have been selected.  As for the LTE v WiMax debate,...
October 22, 2008
Microsoft and RIM: Oil and Water
Analysis of: Will Microsoft Buy Research in Motion? | www.businessweek.com
Author: Tal Raeside, Managing Director, Insight Strategic Services
A RIM acquisition by Microsoft could be interesting but would face significant hurdles.
October 17, 2008
MOT is Still Alive
Analysis of: Motorola introduces touchscreen phone | tech.yahoo.com
Author: Tal Raeside, Managing Director, Insight Strategic Services
Despite its recent woes, Motorola is not dead and may have successful product releases in its future.
October 16, 2008
AT&T: LTE Can Wait
Analysis of: AT&T: 3G to hold out for 2-3 more years | www.electronista.com
Author: Tal Raeside, Managing Director, Insight Strategic Services
AT&T Mobility’s cautious approach to its Long Term Evolution (LTE) roll out is appropriate given the lack of demand, undeveloped ecosystem and current economic turmoil.
October 14, 2008
Apple’s iPhone Raises the Bar
Analysis of: NPD: Apple iPhone 3G is #1 smartphone in U.S.; AT&T big beneficiary | macdailynews.com
Author: Tal Raeside, Managing Director, Insight Strategic Services
Apple’s iPhone has set a new standard in smartphones and mobile entertainment devices.  The mobile industry will spend the next few years digesting the new paradigm Apple and others have helped usher in.  The clear winner will be mobile consumers who will benefit from improved mobile devices...
September 24, 2008
Mobile Will Weather the Storm
Analysis of: What now for wireless? | www.rcrwireless.com
Author: Tal Raeside, Managing Director, Insight Strategic Services
Wireless services have become such an integral part of our everyday lives that the current financial turmoil will not significantly impact the mobile market.
Kenneth EisnerSeptember 23, 2008
Android's Risk Factors in Taking on Apple: Multiple Winners in the Wireless OS Battle
Analysis of: 'Android' Cellphone to Showcase Google Brand | online.wsj.com
Author: Kenneth Eisner, Principal, Eisner Consulting
Google's Android starts with one big disadvantage -- time -- and one big advantage -- brand name.  But they are competing against another huge brand in Apple who also controlled the hardware and software.  Though this is directly in line with their strategy, they are leaving part of the OS...
September 18, 2008
RIM Continually Searching for Growth
Analysis of: Pre-paid B'Berry services soon | www.business-standard.com
Author: Tal Raeside, Managing Director, Insight Strategic Services
RIM’s growth aspirations have led the company to expand its offering to include less-popular and unproven solutions like pre-paid and Blackberry Connect, especially in emerging markets like India.

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