GLG News by Mobile Phone Handsets Purchasers
Analysis of:
Kajeet targeting Disney subscribers (www.rcrnews.com)
Walt Disney Internet Group (WDIG) will obtain value from Disney Mobile by providing interactive entertainment through these alternatives: 1) Carrier operators, 2) Handset manufacturers, 3) Platform developers. Kajeet might challenge the retention and transfer of subscribers, but Disney Mobile’s...
Analysis of:
Motorola: Digital Map-Maker Navteq Wouldn't Have Been Good Fit (www.cellular-news.com)
The Motorola CEO’s comment about the wireless applications business implies two key strategic factors: 1) Declining on end-user engagement; 2) Relying on carriers.
Analysis of:
Alltel Adds Wi-Fi Solution (www.wirelessweek.com)
Alltel chose to become a wireless pure-player by spinning off wireline customers in 2006. But wireless is becoming converged with fixed services for the TV and computer at home. Alltel has the challenge of competing in the 3-screen bundling and IP convergence.
Analysis of:
HotSpot@Everywhere (telephonyonline.com)
Instead of Wi-Fi subscriptions and advertising revenue for muni Wi-Fi, the economic model is becoming these two conditions of guaranteed network usage: 1) City as anchor tenant; 2) Carrier roaming agreements. The city becomes the anchor tenant for public safety needs, and the network is leased...
Analysis of:
Nokia to buy mapping vendor Navteq in $8.1B deal (www.rcrnews.com)
Nokia’s acquisition of Navteq emphasizes the implications for knowing the mobile user by: 1) Who they are; 2) Where they are; 3) What they need.
Analysis of:
Verizon Relaxes Contract Extension Rules (www.wirelessweek.com)
Verizon’s promotion of contract flexibility raises the question of whether the tactic is for customer retention or a selling tool for advanced mobile features. And how does the contract flexibility affect the agent channels of distribution with activation commissions and residual payments?
Analysis of:
AT&T supplying BlackBerrys to USPS (telephonyonline.com)
AT&T’s release of the Tilt handset from HTC as an enterprise smartphone focused on the commitment to business solutions. But the more significant announcement was the contract to the U.S. Postal Service (USPS) with four critical mobile enterprise applications: 1) Messaging, 2) In-building...
Analysis of:
Wireless Bundles as “Last Stand” for Landline Revenue (www.mobiletechnews.com)
Verizon’s bundled calling plan for landline and wireless services raises the question of being a marketing ploy against these three alternatives: 1) Cable’s VoIP calling, 2) T-Mobile’s Hotspot@Home, 3) Sprint’s Airave femtocell. And the significant issue becomes the cost and timeframe to...
Analysis of:
Suit says Verizon inflated subscribers (www.baltimoresun.com)
Regarding the Digital Arts Services complaint, Verizon has not differentiated the two categories of FiOS subscribers: 1) High speed broadband connections for Internet; 2) Bundled services of Internet and TV. The significance of the case might be for future contracts in mobile marketing that rely...
Analysis of:
Verizon Unveils New Phones (www.wirelessweek.com)
Verizon’s launching of four devices is a strong indicator of the change in marketing direction from network to devices. Verizon is aggressively making the transition of differentiating the customer between the following two behavior patterns: 1) Network subscriber, 2) Device consumer.
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