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May 16, 2008
Cable Plays Clearwire Card
Analysis of: Cable Plays Clearwire Card | www.lightreading.com
Author: GLG Expert Contributor
Analysis of: Cable Plays Clearwire Card | www.lightreading.com
Author: GLG Expert Contributor
While several of its peers all but cemented their long-term wireless and mobile service plans last week, Charter Communications Inc. (Nasdaq: CHTR - message board) is still weighing a range of possible partnership options.Neil Smit, Charter's president and CEO, addressed the wireless question this morning...
May 15, 2008
Yahoo SearchScan is Broken and Hurting Yahoo's Advertising Relationships
Analysis of: Yahoo SearchScan is Broken | www.revenews.com
Author: GLG Expert Contributor
Analysis of: Yahoo SearchScan is Broken | www.revenews.com
Author: GLG Expert Contributor
Yahoo launched SearchScan last week to highlight spammers and malicious software downloads in its SERPs. Unfortunately, websites are getting false positives and Yahoo refuses to correct the issue. McAfee which provides the data to Yahoo has admitted its mistake and has begun to correct its error while...
May 15, 2008
Its not as easy as it looks
Analysis of: NBC launching 24/7 local news channel | www.rbr.com
Author: GLG Expert Contributor
Analysis of: NBC launching 24/7 local news channel | www.rbr.com
Author: GLG Expert Contributor
This is a risky venture with limited upside. This was proven with the expensive demise of a similar venture in Orange county Calif. The basis for success is emphasis on sales rather than programming. Without local ad support there will be no money to improve the "on air look" Secondly you must look...
May 15, 2008
monetizing twitter; how get your affiliate marketing message to the masses
Analysis of: Monetizing Twitter | bostonmediadomain.com
Author: GLG Expert Contributor
Analysis of: Monetizing Twitter | bostonmediadomain.com
Author: GLG Expert Contributor
How does Twitter extend your brand awareness How does Twitter expand your customer base How do you monetize Twitter
May 15, 2008
eBay: Hire a Top-Gun PR Stategist ASAP
Analysis of: Craigslist sues eBay, alleges corporate spy plan | uk.reuters.com
Author: GLG Expert Contributor
Analysis of: Craigslist sues eBay, alleges corporate spy plan | uk.reuters.com
Author: GLG Expert Contributor
eBay's battle with Craigslist is a great example of a PR challenge eBay faces. eBay constantly mishandles PR. eBay must wake up to this fact and hire a proven PR guru.
May 14, 2008
iPhone vs. Blackberry
Analysis of: Why Apple Can't Kill The BlackBerry | www.forbes.com
Author: GLG Expert Contributor
Analysis of: Why Apple Can't Kill The BlackBerry | www.forbes.com
Author: GLG Expert Contributor
IPhone -- despite it's high price -- still lacks basic apps that are going to drag it down while other web-ready handsets evolve to include/improve: 1. Only one window open at a time 2. No word processor 3. No attaching documents/pictures to emails 4. Lacking plug-ins/YouTube competitors As an aside,...
May 13, 2008
Pre-roll ads risk user abandonment
Analysis of: Can Online Video Cure Commercial Skipping? | www.adweek.com
Author: GLG Expert Contributor
Analysis of: Can Online Video Cure Commercial Skipping? | www.adweek.com
Author: GLG Expert Contributor
Video advertising delivers the highest CPM of any online ad unit. Most online video ads are "pre-roll" ( they play before the video clip the user has requested). These ads are seen as invasive by online users and often result in user abandonment. Other less invasive video ad units are being...
May 12, 2008
Four key points on the renewed interest in satellites
Analysis of: Satellite Is Sexy Again | www.businessweek.com
Author: GLG Expert Contributor
Analysis of: Satellite Is Sexy Again | www.businessweek.com
Author: GLG Expert Contributor
I agree with the article about the overall assessment of the satellite industry. The key factors for the renewed interest in satellites are: 1) High Definition channels 2) VSAT – Internet broadband delivery 3) The growth of DTH platforms in Asia 4) Armed Forces / FEMA ...
May 12, 2008Buy.com deal reinforces that eBay will get what it measures. That’s good and bad.
Analysis of: eBay Partners with Buy.com for New-In-Season Merchandise | rksmythe.blogspot.com
Author: David Yaskulka, Vice President, Product Marketing, KOMPOLT
eBay’s deal with Buy.com represents a tectonic shift in a marketplace known for its “level playing field.” Will the shift help? As Rany Smythe says in his blog, “If you ever wanted a preview of the "New eBay," I've got a treat for you, it will look a lot like Buy.com's eBay store.” ...
May 12, 2008Yahoo's Pain is Micosoft's (and of course Google's) Gain
Analysis of: Yahoo under pressure after deal collapse | www.ft.com
Author: Kenneth Eisner, Principal, Eisner Consulting
Sure, Google gets the best out of the deal with a weakened Yahoo and a non-strengthened Microsoft, but I'm not sure if this deal would have been good for Microsoft anyway. They showed a lack of brutish eagerness that has hurt Yahoo, near fatally, and that hurt could help Microsoft climb up the...
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