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GLG News by Media Experts in GLG Member Programs

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September 11, 2008
YouTube Monetization is Underway, with the Sky the Limit
Analysis of: Google - What is the limit for this giant? | www.ft.com
Author: GLG Expert Contributor
*YouTube's bandwith is costing google $1 million dollars per day *No estimates have Google taking in nearly that much in revenue *Larger banners ads are appearing, but more ingenious forms of advertising coming. *Google is even partnering with companies that have copyrighted material on the...
September 11, 2008
The future of SNS services (example: Japan)
Analysis of: Niche social networks thrive | venturebeat.com
Author: GLG Expert Contributor
The time of SNS only services will soon be over. (Expect for maybe specific B2B or special interest SNS offers). In the future a SNS service will not be able to survive simply by providing a social networking functionality as a core service. Japan is one of the most  advanced markets...
September 11, 2008
Latest Nielsen increases changing advertising industry (mainly older Americans and young Hispanics demos)
Analysis of: Nielsen: TV Households to Increase 1.5% for 2008-09 Season | www.mediaweek.com
Author: GLG Expert Contributor
- White Americans continue to age and Hispanics continue growing their families. - The advertising industry will keep moving towards reaching these groups as it reduces ad expenditures to others. - Categories to see rises in ad money spent will be pharmaceuticals, housing, techs, autos, etc. -...
September 11, 2008
Nielsen TV HH's Increase for 2008/09
Analysis of: Nielsen: TV Households to Increase 1.5% for 2008-09 Season | www.mediaweek.com
Author: GLG Expert Contributor
Continued growth overall, key shifts in population demographics. New technology enables advertisers to better reach these targets.
Alan AlbarranSeptember 11, 2008
Sirius XM Offers Projections for 2009
Analysis of: Sirius XM Offers Merger Update | www.radioink.com
Author: Alan Albarran, Professor and Director, UNIVERSITY OF NORTH TEXAS
SIrius XM releases new information post-merger on financials for 2009 and some programming notes about the company.
Alan AlbarranSeptember 11, 2008
Ethnic Growth of US TV Households Continues According to Nielsen
Analysis of: Nielsen: TV Households to Increase 1.5% for 2008-09 Season | www.mediaweek.com
Author: Alan Albarran, Professor and Director, UNIVERSITY OF NORTH TEXAS
Nielsen has released new data on audiences and TV households as the 2008-2009 television season begins as of 9/1/2008.
September 8, 2008
The great online advertising divide widens
Analysis of: Gap Widens in Online Advertising | online.wsj.com
Author: GLG Expert Contributor
Online advertising, as a successful platform that facilitates the buying and selling of advertising space on websites; continues to grow rapidly as it attracts more and more web-surfers through the promotion of goods, services, and ideas. Like modern finance, this critical financial internet-component,...
September 5, 2008
Inside Google Chrome: Why Planned Obsolescence Is Critical To Monopoly-Building
Analysis of: Google - What is the limit for this giant? | www.ft.com
Author: GLG Expert Contributor
While Google claims ignorance on monopoly-building, and has made its code open-source as proof, the reality is that the entity that controls the pace of innovation in fact has the monopoly. Why do I believe this? 1. Information products are naturally monopolistic. People and businesses don't want multiple...
Lisa BairdAugust 25, 2008
GM--Cut out the incrementalism and make the hard choices
Analysis of: General Motors pulls sponsorship of Oscars | www.msnbc.msn.com
Author: Lisa Baird, Managing Partner, Brand Value Advisors LLC
GM cut the cords on the Academy Awards. While it seems newsworthy, it's really only the latest move in a decade long trend of budget cuts that correspond with their decade long market share decline.  And the loss of the Academy Awards, while a glittering star in the media plan, will not negatively...
August 21, 2008
Opportunities in SEARCH
Analysis of: Is Microsoft's Vision of Search Enough to Catch Google? | www.businessweek.com
Author: GLG Expert Contributor
This article summarizes some of the issues in the competition between MS & Google in search.  It hints at some possibilities for breakout in search technology. The commentary here names some possibilities for improvements in search technology.

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