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September 11, 2008
YouTube Monetization is Underway, with the Sky the Limit
Analysis of: Google - What is the limit for this giant? | www.ft.com
Author: GLG Expert Contributor
Analysis of: Google - What is the limit for this giant? | www.ft.com
Author: GLG Expert Contributor
*YouTube's bandwith is costing google $1 million dollars per day
*No estimates have Google taking in nearly that much in revenue
*Larger banners ads are appearing, but more ingenious forms of advertising coming.
*Google is even partnering with companies that have copyrighted material on the...
September 11, 2008
The future of SNS services (example: Japan)
Analysis of: Niche social networks thrive | venturebeat.com
Author: GLG Expert Contributor
Analysis of: Niche social networks thrive | venturebeat.com
Author: GLG Expert Contributor
The time of SNS only services will soon be over. (Expect for maybe
specific B2B or special interest SNS offers). In the future a SNS
service will not be able to survive simply by providing a social
networking functionality as a core service.
Japan is one of the most advanced markets...
September 11, 2008
Latest Nielsen increases changing advertising industry (mainly older Americans and young Hispanics demos)
Analysis of: Nielsen: TV Households to Increase 1.5% for 2008-09 Season | www.mediaweek.com
Author: GLG Expert Contributor
Analysis of: Nielsen: TV Households to Increase 1.5% for 2008-09 Season | www.mediaweek.com
Author: GLG Expert Contributor
- White Americans continue to age and Hispanics continue growing their families.
- The advertising industry will keep moving towards reaching these groups as it reduces ad expenditures to others.
- Categories to see rises in ad money spent will be pharmaceuticals, housing, techs, autos, etc.
-...
September 11, 2008
Nielsen TV HH's Increase for 2008/09
Analysis of: Nielsen: TV Households to Increase 1.5% for 2008-09 Season | www.mediaweek.com
Author: GLG Expert Contributor
Analysis of: Nielsen: TV Households to Increase 1.5% for 2008-09 Season | www.mediaweek.com
Author: GLG Expert Contributor
Continued growth overall, key shifts in population demographics. New technology enables advertisers to better reach these targets.
September 11, 2008Sirius XM Offers Projections for 2009
Analysis of: Sirius XM Offers Merger Update | www.radioink.com
Author: Alan Albarran, Professor and Director, UNIVERSITY OF NORTH TEXAS
SIrius XM releases new information post-merger on financials for 2009 and some programming notes about the company.
September 11, 2008Ethnic Growth of US TV Households Continues According to Nielsen
Analysis of: Nielsen: TV Households to Increase 1.5% for 2008-09 Season | www.mediaweek.com
Author: Alan Albarran, Professor and Director, UNIVERSITY OF NORTH TEXAS
Nielsen has released new data on audiences and TV households as the 2008-2009 television season begins as of 9/1/2008.
September 8, 2008
The great online advertising divide widens
Analysis of: Gap Widens in Online Advertising | online.wsj.com
Author: GLG Expert Contributor
Analysis of: Gap Widens in Online Advertising | online.wsj.com
Author: GLG Expert Contributor
Online advertising, as a successful platform that facilitates the buying and selling of advertising space on websites; continues to grow rapidly as it attracts more and more web-surfers through the promotion of goods, services, and ideas. Like modern finance, this critical financial internet-component,...
September 5, 2008
Inside Google Chrome: Why Planned Obsolescence Is Critical To Monopoly-Building
Analysis of: Google - What is the limit for this giant? | www.ft.com
Author: GLG Expert Contributor
Analysis of: Google - What is the limit for this giant? | www.ft.com
Author: GLG Expert Contributor
While Google claims ignorance on monopoly-building, and has made its code open-source as proof, the reality is that the entity that controls the pace of innovation in fact has the monopoly. Why do I believe this? 1. Information products are naturally monopolistic. People and businesses don't want multiple...
August 25, 2008GM--Cut out the incrementalism and make the hard choices
Analysis of: General Motors pulls sponsorship of Oscars | www.msnbc.msn.com
Author: Lisa Baird, Managing Partner, Brand Value Advisors LLC
GM cut the cords on the Academy Awards. While it seems newsworthy, it's really only the latest move in a decade long trend of budget cuts that correspond with their decade long market share decline. And the loss of the Academy Awards, while a glittering star in the media plan, will not negatively...
August 21, 2008
Opportunities in SEARCH
Analysis of: Is Microsoft's Vision of Search Enough to Catch Google? | www.businessweek.com
Author: GLG Expert Contributor
Analysis of: Is Microsoft's Vision of Search Enough to Catch Google? | www.businessweek.com
Author: GLG Expert Contributor
This article summarizes some of the issues in the competition between MS & Google in search. It hints at some possibilities for breakout in search technology. The commentary here names some possibilities for improvements in search technology.
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