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GLG News by Media Experts in GLG Member Programs

Alan Albarran, Professor and Director
Alan Albarran, Professor and Director
UNIVERSITY OF NORTH TEXAS
Analysis of: Radio Ad Revenue Last Year Fell to 2003 Level (online.wsj.com)
Total advertising revenues for the radio industry dropped 2.6% from 2006 to $19.6 billion, indicating another bad year for the radio industry. The industry as a whole has not posted gains above $20 billion since 1999. Can anything be done to reverse this trend?
Analysis of: Locking in Viewers to Watch the Commercials (www.nytimes.com)
Instead of cramming commercials down the throats of time-shifting viewers, sponsors and networks alike are missing a unique opportunity. Creating on-demand opportunities that don't allow viewers to zap commercials only creates animosity.
Analysis of: Locking in Viewers to Watch the Commercials (www.nytimes.com)
The new millenium has brought new technologies and with this we have new viewing audiences who no longer consume via the traditional broadcast television methods which inevitably means the broadcasters and the content owners alike have to find a new way to fund traditional television programming. The...
Kenneth Eisner, Principal
Kenneth Eisner, Principal
Eisner Consulting
Analysis of: Verizon Wireless Introduces New Unlimited Plans That Are as Worry Free as the Guarantee (biz.yahoo.com)
With the decreasing value of voice through both mobile and landline phones, Verizon, AT&T, Sprint, and T-Mobile are all entering into a price war that places a decreasing value on voice.  They are also adding data onto their plans, and services such as Sprint TV, in the hopes of getting consumers...
Analysis of: Locking in Viewers to Watch the Commercials (www.nytimes.com)
- Viewers have already tasted the commercial free world of television entertainment. The proverbial genie is out of the bottle and you can't put it back in. - There are many viewing alternatives to broadcast television networks, and the viewing public is becoming increasingly more sophisticated at finding...
Analysis of: Locking in Viewers to Watch the Commercials (www.nytimes.com)
ABC is taking away exclusive first run rights from its Affiliates... This programming is being handed over to the local cable company and effectively bypassing local broadcasters.   Who needs Affiliates when the local cable company will do..?
Analysis of: Locking in Viewers to Watch the Commercials (www.nytimes.com)
Usually when what you hear from consumers in focus groups sounds too good to be true...it is.  In a totally selfish, non-consumer-centric initiative, ABC and Cox have somehow convinced themselves that consumers will go against the grain of what they inherently want - and I suspect the results will...
Peter Roithmayr, Principal
Peter Roithmayr Associates LLC
February 29, 2008
EA's Model is Nothing New
Analysis of: EA Leaps into Free Video Games (www.businessweek.com)
EA attempts to bring a successful Asian model stateside. Success is almost guaranteed given the penetration of internet play in US homes.
Analysis of: Locking in Viewers to Watch the Commercials (www.nytimes.com)
Time/place shifting with web based downloads can retain advertising with available software that streams the ads over a portion of the bottom of the programming [such as thunderstorm warnings on broadcast tv].  Clciks on the ads can still be captured by the advertiser, as long as the viewer still...
Brad Saul, Chief Executive Officer
Matrix Media
Analysis of: October Radio Revenues Down 7% (publications.mediapost.com)
With fewer analysts looking at commercial radio, the industry begins to fall off investors' radar screens.

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