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September 24, 2008
Can Radio Overcome All The Negativity?
Analysis of: Rehr: 'Negativity' Threatens The Radio Business | www.radioink.com
Author: GLG Expert Contributor
Analysis of: Rehr: 'Negativity' Threatens The Radio Business | www.radioink.com
Author: GLG Expert Contributor
As with other mediums, revenue is down but radio is far from out of business. New technologies and a return to localism will help.
September 23, 2008
Radio perception is victim of a vicious cycle
Analysis of: Rehr: 'Negativity' Threatens The Radio Business | www.radioink.com
Author: GLG Expert Contributor
Analysis of: Rehr: 'Negativity' Threatens The Radio Business | www.radioink.com
Author: GLG Expert Contributor
Radio owners are trapped in a vicious cycle which is not allowing them to steer clear of the "negative" perception that Rher talks about.
On the one hand, they know that they need to invest in more compelling content to not only maintain their core listeners but also to bring back all those people...
September 23, 2008Android's Risk Factors in Taking on Apple: Multiple Winners in the Wireless OS Battle
Analysis of: 'Android' Cellphone to Showcase Google Brand | online.wsj.com
Author: Kenneth Eisner, Principal, Eisner Consulting
Google's Android starts with one big disadvantage -- time -- and one big advantage -- brand name. But they are competing against another huge brand in Apple who also controlled the hardware and software. Though this is directly in line with their strategy, they are leaving part of the OS...
September 22, 2008
Apple has Leopard, but will it change it's spots?
Analysis of: Apple's Store, Apple's Rules, Apple's Peril | www.technewsworld.com
Author: GLG Expert Contributor
Analysis of: Apple's Store, Apple's Rules, Apple's Peril | www.technewsworld.com
Author: GLG Expert Contributor
Be bought or suffer the consequences - the torrid truth of developing for the Mac platform. Apple's history is littered with examples of 3rd party developers that have been bought out by Apple or had war declared. But will this apparent policy serve Apple in the future?
September 22, 2008NAB Chief Urges Radio Industry to Focus on Success, Reach of Medium
Analysis of: Rehr: 'Negativity' Threatens The Radio Business | www.radioink.com
Author: Alan Albarran, Professor and Director, UNIVERSITY OF NORTH TEXAS
At the NAB Radio Show in Austin, CEO David Rehr challenges the radio industry to avoid negatism sweeping the industry and encourages operators to promote the success of the medium at both reaching audiences and through new technologies.
September 15, 2008
Entertainment in house gains great expectations
Analysis of: Liberty Media Will Spin Off Entertainment Group | online.wsj.com
Author: GLG Expert Contributor
Analysis of: Liberty Media Will Spin Off Entertainment Group | online.wsj.com
Author: GLG Expert Contributor
As solid as it may seen, Liberty Media reports a great second quarter results, though we might have to stay back and wait for better results as the market continuously prefers in house entertainment than out of the house entertainment.
Out of the house entertainment has been loosing ground through...
September 15, 2008
Nielsen Metrics Notoriously Skewed - Don't Put Too Much Weight On Findings
Analysis of: Nielsen: TV Households to Increase 1.5% for 2008-09 Season | www.mediaweek.com
Author: GLG Expert Contributor
Analysis of: Nielsen: TV Households to Increase 1.5% for 2008-09 Season | www.mediaweek.com
Author: GLG Expert Contributor
- Nielsen comes out with a new study - telling us everything we already know, and analysts rush to measure the industry-changing impact. The knee-jerk reaction is that the advertising industry will adjust spending from "mainstream" markets to ethnically-diverse outlets; however, Entertainment companies...
September 12, 2008
Single pay for a buffet of choices
Analysis of: Will This Hound Hunt? | www.portfolio.com
Author: GLG Expert Contributor
Analysis of: Will This Hound Hunt? | www.portfolio.com
Author: GLG Expert Contributor
What appears to a novel idea is yet but a variation on the the common magazine subscription ploy seen in a myriad of advertising venues from newspaper insertions to the proverbial telemark person. And not the least the Internet ever present Congratulations you have been chose to receive a $500 gift...
September 11, 2008
Scripps move a no brainer; YouTube skews older than thought
Analysis of: Scripps to post lifestyle TV clips to YouTube | www.reuters.com
Author: GLG Expert Contributor
Analysis of: Scripps to post lifestyle TV clips to YouTube | www.reuters.com
Author: GLG Expert Contributor
*Scripps move can only put money in its pocket as it joins then rands of YouTube partners
*It *will* reach some younger demographic groups, but YouTUbe skews a bit older than is commonly thought.
*Lifestyle seems to be a good match for YouTubers who generally look for light fare.
September 11, 2008
YouTube Monetization is Underway, with the Sky the Limit
Analysis of: Google - What is the limit for this giant? | www.ft.com
Author: GLG Expert Contributor
Analysis of: Google - What is the limit for this giant? | www.ft.com
Author: GLG Expert Contributor
*YouTube's bandwith is costing google $1 million dollars per day
*No estimates have Google taking in nearly that much in revenue
*Larger banners ads are appearing, but more ingenious forms of advertising coming.
*Google is even partnering with companies that have copyrighted material on the...
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