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May 15, 2008
Its not as easy as it looks
Analysis of: NBC launching 24/7 local news channel | www.rbr.com
Author: GLG Expert Contributor
Analysis of: NBC launching 24/7 local news channel | www.rbr.com
Author: GLG Expert Contributor
This is a risky venture with limited upside. This was proven with the expensive demise of a similar venture in Orange county Calif. The basis for success is emphasis on sales rather than programming. Without local ad support there will be no money to improve the "on air look" Secondly you must look...
May 15, 2008
monetizing twitter; how get your affiliate marketing message to the masses
Analysis of: Monetizing Twitter | bostonmediadomain.com
Author: GLG Expert Contributor
Analysis of: Monetizing Twitter | bostonmediadomain.com
Author: GLG Expert Contributor
How does Twitter extend your brand awareness How does Twitter expand your customer base How do you monetize Twitter
May 15, 2008
eBay: Hire a Top-Gun PR Stategist ASAP
Analysis of: Craigslist sues eBay, alleges corporate spy plan | uk.reuters.com
Author: GLG Expert Contributor
Analysis of: Craigslist sues eBay, alleges corporate spy plan | uk.reuters.com
Author: GLG Expert Contributor
eBay's battle with Craigslist is a great example of a PR challenge eBay faces. eBay constantly mishandles PR. eBay must wake up to this fact and hire a proven PR guru.
May 14, 2008
iPhone vs. Blackberry
Analysis of: Why Apple Can't Kill The BlackBerry | www.forbes.com
Author: GLG Expert Contributor
Analysis of: Why Apple Can't Kill The BlackBerry | www.forbes.com
Author: GLG Expert Contributor
IPhone -- despite it's high price -- still lacks basic apps that are going to drag it down while other web-ready handsets evolve to include/improve: 1. Only one window open at a time 2. No word processor 3. No attaching documents/pictures to emails 4. Lacking plug-ins/YouTube competitors As an aside,...
May 13, 2008
Pre-roll ads risk user abandonment
Analysis of: Can Online Video Cure Commercial Skipping? | www.adweek.com
Author: GLG Expert Contributor
Analysis of: Can Online Video Cure Commercial Skipping? | www.adweek.com
Author: GLG Expert Contributor
Video advertising delivers the highest CPM of any online ad unit. Most online video ads are "pre-roll" ( they play before the video clip the user has requested). These ads are seen as invasive by online users and often result in user abandonment. Other less invasive video ad units are being...
May 12, 2008
Four key points on the renewed interest in satellites
Analysis of: Satellite Is Sexy Again | www.businessweek.com
Author: GLG Expert Contributor
Analysis of: Satellite Is Sexy Again | www.businessweek.com
Author: GLG Expert Contributor
I agree with the article about the overall assessment of the satellite industry. The key factors for the renewed interest in satellites are: 1) High Definition channels 2) VSAT – Internet broadband delivery 3) The growth of DTH platforms in Asia 4) Armed Forces / FEMA ...
May 12, 2008Yahoo's Pain is Micosoft's (and of course Google's) Gain
Analysis of: Yahoo under pressure after deal collapse | www.ft.com
Author: Kenneth Eisner, Principal, Eisner Consulting
Sure, Google gets the best out of the deal with a weakened Yahoo and a non-strengthened Microsoft, but I'm not sure if this deal would have been good for Microsoft anyway. They showed a lack of brutish eagerness that has hurt Yahoo, near fatally, and that hurt could help Microsoft climb up the...
May 12, 2008What a Mess! Deutsche Telekom ponders Sprint Nextel and a Wireless Wasteland
Analysis of: Deutsche Telekom May Bid for Sprint Nextel | online.wsj.com
Author: Kenneth Eisner, Principal, Eisner Consulting
Buyers beware is an understatement with Sprint Nextel. They have so many gashes in their underbelly that I have difficulty seeing how they could be a worthwhile acquisition, unless the price drops much further. T-Mobile is not in a powerful position in the market, and combining the two seems...
May 12, 2008Yahoo's Glue is a Good Move, but the User Experience will Determine Success
Analysis of: Yahoo! India launches Glue Pages Beta | www.business-standard.com
Author: Kenneth Eisner, Principal, Eisner Consulting
Yahoo's move into Yahoo Glue is a smart concession in the basic textual search world and a desire to innovate the search experience. Good for them. But this is a complicated delivery in a world dominated by simple user experiences, and that is what Yahoo must concentrate on in order to succeed....
May 12, 2008Facebook profiles at Work is another Step in the Social Web (Web 2.0)
Analysis of: Facebook users willing to let employers see profiles | www.reuters.com
Author: Kenneth Eisner, Principal, Eisner Consulting
Employees posting full profiles at work certainly poses dangers to employees, should they be arrogantly drawn and rudely sketched. But this and other elements of the Social Web allow for benefits to both employee and employer. More importantly, this two-way conversation is inevitable, so it is...
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