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Kenneth EisnerNovember 14, 2008
PwC TV Ad Study Reaches Silly Conclusions: Branding isn't just TV Domain
Analysis of: Cutting TV advertising will harm your brand | www.mandmglobal.com
Author: Kenneth Eisner, Principal, Eisner Consulting
This PwC study really got me riled because it reflects a nonsensical version of the brand, one that can only be broadcast over the TV, that is just no longer true.  Sure, Comcast and Time Warner and ESPN may want you to believe it it true, but Google's interactive medium is the wave of the future,...
Kenneth EisnerNovember 14, 2008
HTC Google G1 not an iPhone: Will Cut Price Quickly
Analysis of: Report: G1 costs 10 percent less to make than iPhone | news.cnet.com
Author: Kenneth Eisner, Principal, Eisner Consulting
The release of the first "Google phone" certainly does not come at an ideal time, given the economic environment.  Sure, they can price high, then lower as everyone does.  However, the true measure of how long they can sustain the high price is looking at pent-up demand, which is done in this...
Kenneth EisnerNovember 14, 2008
Scrooge will Visit Apple and Dell for Xmas
Analysis of: Holiday shoppers like Apple and Dell | apple20.blogs.fortune.cnn.com
Author: Kenneth Eisner, Principal, Eisner Consulting
The ChangeWave survey paints an overly positive picture on Apple and Dell sales this year.  As Circuit City and Best Buy foreshadow, this holiday season will be awful for high-end products, especially those whose purchase can be forestalled.
Nicholas WhiteNovember 10, 2008
DeBeers Blitz-Too Late to Help The Likes of Zale and Signet
Analysis of: De Beers details 'unprecedented' holiday ad blitz | www.nationaljewelernetwork.com
Author: Nicholas White, President, White & Co
DeBeers' decision to double its advertising investment in the US market comes too late to help retail jewelers this year; especially the middle market ones like Zale and to a lesser degree Signet.  However, leadership in rough diamond distribution and a renewed commitment to the US market could...
Nicholas WhiteNovember 3, 2008
Can Blue Nile Return to Growth?
Analysis of: Analysts expect Blue Nile to post 16-cent profit | www.forbes.com
Author: Nicholas White, President, White & Co
Blue Nile faces huge challenges in the fourth quarter, as well as, in FY 2009.  Here's why the Internet's biggest jeweler's growth may slow to a trickle.
Nicholas WhiteNovember 3, 2008
Sharp Drop In Rough Diamond Prices Signals Harder Times For Jewelers
Analysis of: Sharp Drop in Prices at BHP Billiton Rough Diamond Tender | www.idexonline.com
Author: Nicholas White, President, White & Co
For the first time in a half century diamond prices are behaving like commodities.  Here why the $65 billion dollar jewelry industry is in for even more volatile times.   
Kenneth EisnerOctober 31, 2008
I Bet Against Microsoft's Azure in Cloud War Against Amazon, Google, Sun, ...
Analysis of: Azure: Can Microsoft Meld Windows with the Web? | www.businessweek.com
Author: Kenneth Eisner, Principal, Eisner Consulting
Microsoft has a checkered history of product releases as of late -- from Vista to updated versions of Windows Mobile and Internet Explorer.  They seem to release minimal updates, expecting a non-demanding user not looking for vast improvements in user experience and features.  In the face...
Kenneth EisnerOctober 30, 2008
Cox May Make Huge Mistake by Investing in Wireless
Analysis of: Cox to Enter Wireless Services in 2009 | www.businessweek.com
Author: Kenneth Eisner, Principal, Eisner Consulting
Cox must have something up their sleeve with wireless.  Otherwise, why would they become a Sprint MVNO, right on the heels of the huge flame-outs by Amped, Helio, Disney, and others?  Bundling surely can't be the only answer, as there has been precious little proof behind that strategy; there...
Kenneth EisnerOctober 30, 2008
Yahoo's Display Ad Nightmare and a Dismal Holiday to Come -- Bah Humbug
Analysis of: New ad cuts raise worries for Yahoo | www.livemint.com
Author: Kenneth Eisner, Principal, Eisner Consulting
Yahoo faces a miserable head wind entering this holiday season.  Retail marketers, those likely to drop big bucks around Turkey Day, are having a very bad Fall and may not chase the ghost of Christmas Future.  Yahoo's dependence on online display ad revenue could be disastrous for their holiday...
Kenneth EisnerOctober 29, 2008
Apple's Pricing Strategy will Face Problems this Holiday
Analysis of: Apple Holds Prices on Laptops - Computer Maker Refreshes MacBook Lineup | online.wsj.com
Author: Kenneth Eisner, Principal, Eisner Consulting
In just this instance, Apple's arrogance may be its undoing over the holiday season and into next year.  It is generally wise, and always tempting, to stay true to the brand, and, in Apple's case, deliver premium pricing on its premium product.  However, there are several pricing strategies...

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