GLG News by Magazine Publishing Experts
Analysis of:
U.S. Ad Spending Was Little Changed in First Half (www.bloomberg.com)
If newspapers don't figure out a way to market themselves more effectively in both print and online, they will continue to lose ground in both platforms.
Analysis of:
Buyers see tougher go for old media (www.medialifemagazine.com)
In a new media buyer survey: More than 75% of media buyers expect declines in newspaper circulation to accelerate. 64% expect broadcast ratings to decline this season. Among magazines, teen, celebrity, women’s and business titles are at most risk.
Analysis of:
Google Shift on Handling of News (www.nytimes.com)
Google News has cut the digital cord between newspapers and their AP articles. This gives Google a new ad revenue opportunity – and only increases the need for newspapers to deliver relevant, involving and original content of their own.
Analysis of:
Mobile Advertising Reaches for the Sky (www.wirelessweek.com)
Plenty of otherwise smart people seem to be rushing toward some type of application that involves cellphones (do they even call them that anymore?). If it’s on your agenda, I’d suggest you be careful.
Analysis of:
How to Sink a Newspaper (online.wsj.com)
Walter Hussman’s letter, "How to Sink a Newspaper" in The Wall Street Journal on May 7 lay blame for the industry’s dwindling circulation on fellow publishers’ strategy of giving away their local news content on the Internet.
Analysis of:
Media companies notice the sexiness of business news (www.usatoday.com)
A closer or perhaps an inside look is required when considering the current fate of the newspaper / media segment. While newspapers are routinely critical of their own efforts, with the same level of routine they neglect to inform about their position of dominance despite dips in circulation. ...
Analysis of:
A family meets today to hear the complexities of a bid for Dow Jones (www.nytimes.com)
Once the Bancroft Family et al get past the emotional aspect of selling Dow Jones to Murdoch, it's clear it is truly a match made in heaven. I guess everyone has a different perspective on heaven, the curent business media marketplace makes this a good fit. While Dow Jones has a storied history with...
Analysis of:
Toyota to Test Plug-in Electric Hybrids (online.wsj.com)
For many years the people in the know in the Automobile Industry here in the United States, have had the ability to produce an gasoline/electric hybrid. GM had one years ago, (a all electric car) they canceled the car, based on the pressure of the big oil companies, the lobby was too was strong for...
Analysis of:
Analyst: Next few months may determine Yahoo's fate (www.cnn.com)
Terry Semel left Yahoo with Hollywood-like problems: A formulaic approach. Out of control budgets. Disappointing returns. Jerry Yang has a chance to restore the company's reputation for innovation--and essentiality.
Analysis of:
YouTube goes international in nine languages (news.yahoo.com)
YouTube is going local. And that means the video-sharing phenomenon is about to get a whole lot bigger.
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