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Gordon Borrell, CEO

Gordon BorrellCEOBorrell Associates Inc What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

Mobile Advertising's Gold Rush

November 16, 2009

Mobile Advertising Set To Soar | www.mediapost.com

Mobile advertising is definitely the new-new thing, but it sounds like the hype we heard when the Web was born as a graphical interface and banner ads started appearing in 1995. Be careful -- mobile advertising isn't going to produce overnight riches. For proof, look at your own mobile device. Where are they ads? And if you see any, tell me if they're prompting you to buy anything. Timing is everything, so before you jump in, read on.

Alan CohenVice President- Strategic Business DevelopmentGUITAR CENTER, INC. What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

You Tube: A dominant role in the movie ecosystem? Not Likely...

October 14, 2009

YouTube Explores Renting Movies Online | www.businessweek.com

You Tube might capture some of the movie distribution market if and only if they are able to work closely with the studios to develop a model that is beneficial to both the studios and consumer.  Stiff competition awaits You Tube from multiple angles, not all movie industry related. The consumer, and their behavior, is a key component that must not be overlooked.

Alan CohenVice President- Strategic Business DevelopmentGUITAR CENTER, INC. What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

Zune vs. Apple-Apple Wins

August 25, 2009

New Zune Undercuts Apple's iPod Prices | online.wsj.com

In my opinion, Zune has an uphill battle to try and capture the digital music market from Apple.  Zune has significant challenges that will be very hard to over come.  The primary challenge is a powerful thing called "brand" that drives every mass market trend and wallet.

Richard Hine, Principal

Richard HinePrincipalRichard Hine What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

Why "Traditional" Media Are Doomed

June 25, 2009

Microsoft's Steve Ballmer: Traditional media will not bounce back | www.guardian.co.uk

Microsoft's Steve Ballmer is the 2009 Media Person of the Year.  He says that traditional media can no longer succeed by replicating their print content online.  If you want to reach consumers online, "static content won't cut it."  That's why the old approaches are doomed to fail.

Richard Hine, Principal

Richard HinePrincipalRichard Hine What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

Will Online Readers Buy Into Steve's Brill-iant Idea?

June 25, 2009

Journalism Online: The Answer to the Paid-Content Question? | www.editorandpublisher.com

Steve Brill's new startup Journalism Online is promising newspaper publishers big money from online readers --  $110 million in two years for a newspaper with a print circulation of 1 million and an online audience of 20 million.  Will he succeed?  And if he does, will you be one of the few people willing to pay to read the story?

Richard Hine, Principal

Richard HinePrincipalRichard Hine What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

Can Newspapers Morph Into "Fearless Vampire Killers"?

June 24, 2009

WSJ publisher calls Google ‘digital vampire’ | www.crainsnewyork.com

The days of free newspaper content on the internet may be coming to an end... but only if consumers can be persuaded to pay.

Richard Hine, Principal

Richard HinePrincipalRichard Hine What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

WSJ.com Increases Traffic and Reinforces Roadblocks

July 4, 2008

WSJ.com Enjoying Significant Bump in Traffic...With Subs Intact | www.mediaweek.com

With unique users up 94% and total page views up only 45%, it's clear that wsj.com has found more ways to introduce non-subscribers to the frustrations of its site

Richard Hine, Principal

Richard HinePrincipalRichard Hine What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

Is it Too Late for Sam Zell to Save the Tribune Company?

July 4, 2008

L.A. Times Newsroom to Shrink by 150 Jobs | www.nytimes.com

Massive debt + no real plan + continued business decline = big trouble

Richard Hine, Principal

Richard HinePrincipalRichard Hine What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

Worst Quarter Ever for Newpapers in Print and Online

June 17, 2008

Newspapers' Print Ads Declined 14% in Record Drop | www.bloomberg.com

Newspapers are failing on both fronts.  They are in a severe print advertising recession.  And online sales are slowing -- up  a mere 7% vs. industry-wide growth of 24%.  Falling revenues make reducing debt at Tribune more difficult and put dividends at risk at McClatchy, Gatehouse and Lee.

Richard Hine, Principal

Richard HinePrincipalRichard Hine What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

Death by 500 Cuts

June 12, 2008

The L.A. Times's Human Wrecking Ball | www.washingtonpost.com

Amid falling ad revenues, is Sam Zell destroying the LA Times (and other Tribune papers) by cutting news pages, making newsroom decisions based on quantity not quality of reporting, facilitating the exits of his best staff and dumbing down his papers beyond recognition?

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