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November 21, 2008
TV Numbers Are Not That Good
Analysis of: TVB's Revised Spot Forecast: Down 7-11% | www.tvnewsday.com
Author: GLG Expert Contributor
Analysis of: TVB's Revised Spot Forecast: Down 7-11% | www.tvnewsday.com
Author: GLG Expert Contributor
2009 is going to be a tough year but what else is new? TV, like other media is not immune to the economic downturn. Advertisers are being forced to re-look media/marketing expenditures, that in itself is not unusual or a bad thing per se.
September 29, 2008
Personal People Meter - When Almost Good is Not Good Enough
Analysis of: NYC Council backs FCC probe of PPM. | www.rbr.com
Author: GLG Expert Contributor
Analysis of: NYC Council backs FCC probe of PPM. | www.rbr.com
Author: GLG Expert Contributor
Under reporting of audience listenership to Urban and Spanish-language stations hurts everyone, the listeners and advertisers. It's taken main stream marketers a while to fully understand the importance of these audiences
September 24, 2008
Can Radio Overcome All The Negativity?
Analysis of: Rehr: 'Negativity' Threatens The Radio Business | www.radioink.com
Author: GLG Expert Contributor
Analysis of: Rehr: 'Negativity' Threatens The Radio Business | www.radioink.com
Author: GLG Expert Contributor
As with other mediums, revenue is down but radio is far from out of business. New technologies and a return to localism will help.
September 11, 2008
Nielsen TV HH's Increase for 2008/09
Analysis of: Nielsen: TV Households to Increase 1.5% for 2008-09 Season | www.mediaweek.com
Author: GLG Expert Contributor
Analysis of: Nielsen: TV Households to Increase 1.5% for 2008-09 Season | www.mediaweek.com
Author: GLG Expert Contributor
Continued growth overall, key shifts in population demographics. New technology enables advertisers to better reach these targets.
August 11, 2008
TV Advertising Tops Newspapers
Analysis of: Study: Broadcast Beats Papers for Ad Sales | www.reuters.com
Author: GLG Expert Contributor
Analysis of: Study: Broadcast Beats Papers for Ad Sales | www.reuters.com
Author: GLG Expert Contributor
No surprises here as newspapers continue to lose relevance amongst readers and advertisers. The Internet will be the biggest winner as has been forecasted for a while now
August 4, 2008
CBS To Sell 50 Radio Stations
Analysis of: CBS To Sell 50 Radio Stations | www.radioink.com
Author: GLG Expert Contributor
Analysis of: CBS To Sell 50 Radio Stations | www.radioink.com
Author: GLG Expert Contributor
This is beginning to look like a new version of Clear Channel's "less is more", in this case it's about less stations rather than shorter message lengths. It's a far cry from the early days of Mel Karmazin's management of the radio division.
July 7, 2008
IS IT TOO LATE FOR SAM ZELL AND TRIBUNE COMPANY
Analysis of: L.A. Times Newsroom to Shrink by 150 Jobs | www.nytimes.com
Author: GLG Expert Contributor
Analysis of: L.A. Times Newsroom to Shrink by 150 Jobs | www.nytimes.com
Author: GLG Expert Contributor
You cut and cut and before you know it there's no product to sell. Unlike a factory or other asset, there's no correlation between reducing cost and overhead and making a profit.
July 4, 2008WSJ.com Increases Traffic and Reinforces Roadblocks
Analysis of: WSJ.com Enjoying Significant Bump in Traffic...With Subs Intact | www.mediaweek.com
Author: Richard Hine, Principal, Richard Hine
With unique users up 94% and total page views up only 45%, it's clear that wsj.com has found more ways to introduce non-subscribers to the frustrations of its site
July 4, 2008Is it Too Late for Sam Zell to Save the Tribune Company?
Analysis of: L.A. Times Newsroom to Shrink by 150 Jobs | www.nytimes.com
Author: Richard Hine, Principal, Richard Hine
Massive debt + no real plan + continued business decline = big trouble
June 17, 2008Worst Quarter Ever for Newpapers in Print and Online
Analysis of: Newspapers' Print Ads Declined 14% in Record Drop | www.bloomberg.com
Author: Richard Hine, Principal, Richard Hine
Newspapers are failing on both fronts. They are in a severe print advertising recession. And online sales are slowing -- up a mere 7% vs. industry-wide growth of 24%. Falling revenues make reducing debt at Tribune more difficult and put dividends at risk at McClatchy, Gatehouse...
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