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GLG News by Magazine Advertising Purchasers (North America)

Brad Saul, Chief Executive Officer
Matrix Media
Analysis of: Google Pays Advertisers to Use Audio Ads (publications.mediapost.com)
Loss of inventory control can lead to lower revenues.
Analysis of: Media companies notice the sexiness of business news (www.usatoday.com)
A closer or perhaps an inside look is required when considering the current fate of the newspaper / media segment. While newspapers are routinely critical of their own efforts, with the same level of routine they neglect to inform about their position of dominance despite dips in circulation. ...
Analysis of: A family meets today to hear the complexities of a bid for Dow Jones (www.nytimes.com)
Once the Bancroft Family et al get past the emotional aspect of selling Dow Jones to Murdoch, it's clear it is truly a match made in heaven. I guess everyone has a different perspective on heaven, the curent business media marketplace makes this a good fit. While Dow Jones has a storied history with...
Paula Peterson, President
Paula Peterson, President
Crown Luxury Consulting
Analysis of: Tiffany shares jump on takeover speculation (today.reuters.com)
1.  Tiffany & Co. is one of the global leaders in the luxury jewelry space; the strategic direction in merchandising, marketing and store operations have proven the company has a strong and viable- business platform  2.  LVMH is a global leader in the luxury apparel/accessory space,...
Paula Peterson, President
Paula Peterson, President
Crown Luxury Consulting
Analysis of: Counterfeits Causing Real Damage in Human Terms (www.retailwire.com)
1.    Counterfeit goods have been a virus on the global economy by fueling the gray market 2.    Counterfeit goods give rise to substandard working conditions and the employment of child labor 3.    The lack of consumer concern and willingness to purchase...
Paula Peterson, President
Paula Peterson, President
Crown Luxury Consulting
Analysis of: Tiffany shares jump on takeover speculation (today.reuters.com)
1 - Tiffany may need new management to fuel growth.2 - Tiffany investments in Little Switzerland & others have not increased shareholder value.                             ...
George Cornell, President
Cornell and Associates
Analysis of: P&G's Global Target: Shelves of Tiny Stores (online.wsj.com)
History is a great teacher and P&G seems to understand that. The consumer in the emerging markets is very much like the consumers in the U.S. in the early 20th century, relative to wants and needs. Location and convenience in shopping are  primary needs for the mass market.
Analysis of: Tiffany Stock Bullish on LVMH Rumors (www.diamonds.net)
Although the possibility of LVMH buying Tiffany is most certainly big news in the retail and fashion business world, I do not think that such an acqusition would have much of an effect on the typical Tiffany customer.
Deborah King, Media Manager of Marketing and Planning
Mervyn's, LLC
Analysis of: Frienemy Google Not a Threat (Yet) to Traditional Ad Sales (www.pbs.org)
Google Print Ads introduces yet another source for smaller marketers to play with the Big Boys, but Buyer beware. For the short term, this offering is beneficial to the Newspapers but needs some fine-tuning for small advertisers to benefit. It is essential for the Newspaper Industry to embrace the diversification...
Analysis of: Talking to a Generation: Brands Turn to You Tube To Spead the Message (www.wwd.com)
Although the power of You Tube and My Space is undoubtedly incredible among younger audiences, I believe high end apparel brands and retailers will be very slow and cautious to take part in using these websites as marketing tools. Although You Tube and My Space are so widely accessible, high end brands...

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