GLG News by Magazine Advertising Purchasers (North America)

Continued growth overall, key shifts in population demographics. New technology enables advertisers to better reach these targets.

No surprises here as newspapers continue to lose relevance amongst readers and advertisers. The Internet will be the biggest winner as has been forecasted for a while now

This is beginning to look like a new version of Clear Channel's "less is more", in this case it's about less stations rather than shorter message lengths. It's a far cry from the early days of Mel Karmazin's management of the radio division.

You cut and cut and before you know it there's no product to sell. Unlike a factory or other asset, there's no correlation between reducing cost and overhead and making a profit.

Consumers know RETAIL brands because ONLY retail brands promote consistently and sufficiently to become ingrained in the minds of consumers. Manufacturers of even the most successful jewelry brands spend relatively little in advertising to promote their brand due to low gross margins for this product. ...

Jewelry sales will continue to be soft in the U.S, for the foreseeable future. As such, many foreign manufacturers are looking toward Eastern Europe, the Middle East and Far East as growth opportunities.  

While not happening as quickly as with newspapers and magazines, books are not that far behind. Kindle and Sony's Reader will make electronic readership a lot easier

Smart move, will expose their brands to a younger audience not generally viewing their networks

In the end, third place in a less than a relevant race is not all that bad. Both katie Couric and CBS might be better served by separating.

Decines in both circulation and ad revenue continue. Newspapers must adapt to a changing media landscape to maintain relevancy