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GLG News by Le Nature's Beverages Experts

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May 28, 2007
Coca-Cola / Pepsi-Cola Acquisitions: Strategic Planning Issues
Analysis of: Coca-Cola Is Said to Buy Vitaminwater | www.nytimes.com
Author: Tom Pirko, President, Bevmark LLC
Pressure to grow in new beverage categories is intense, yet the major soft drink companies are finding the costs and risks of innovation away from carbonated soft drinks to be difficult.   A competitive buying frenzy is about to begin, but can the bottlers, programmed to sell cola, effectively...

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