GLG News by In-Lobby Cinema Advertising Experts
Analysis of:
Viacom in $1 bln copyright suit vs Google, YouTube (today.reuters.com)
1.Viacom is one of the most advertising savvy media companies.
2. Will the Digital Millennium Copyright Act protect Google / Youtube as they profit dearly from other’s copyright?
Analysis of:
Carriers Locked in Content Land Grab (www.brandweek.com)
Extremely large upfront costs for the carriers
Analysis of:
Apple to rake in 50% margin on iPhone (www.telecoms.com)
1. Apple and AT&T will earn more after the sale than on it2. The cost of making the phone is not the cost of goods to providers
Analysis of:
Will 'unlocked' cellphones free consumers? (www.usatoday.com)
1. Without carrier subsidies, consumers will pay more for phones2. Too many choices will confuse consumers3. Quality of service experience may suffer4. Carriers will find ways to recoup the lost revenue
Analysis of:
Globes Feel Pretty with TV Nods (www.hollywoodreporter.com)
Latino Buying PowerLatino Selling PowerLatino Influential Power
Analysis of:
At UBS: News Corp. Chernin Touts Traditional Media (adage.com)
This article is important because it highlights a very clear concept that is not being given enough attention...traditional media companies still have a great deal of reach, assets and power.
Analysis of:
Private equity groups could bid for Clear Channel (www.latimes.com)
KKR and their partners know the value of a unique basket assets like this. Accordingly, they quickly moved to get control of this tremendous opportunity, which includes significant market share. They will now be able to sell off the pieces to groups of smallers operators who desperately...
Analysis of:
Target, Big DVD Selller (www.wsj.com)
Although DVD software growth has finally slowed, this packaged media business accounts for billions at retail and is a major factor in movie studio profitability.Despite huge media attention, digital downloads of films account for a single digit share of the home media market.Brick and mortar retailers...
Analysis of:
Fox's triple play - News net ups rate at Cablevision (www.variety.com)
This article is important because Cablevision has now raised the bar for what cable operators need to pay for news channels. Cablevision did not need to do this but figures they can benefit from a big friends like Fox.
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