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GLG News by In-Lobby Cinema Advertising Experts

Zeke Margolis, Senior Account Manager
Key Code Media, Inc
Analysis of: Dell to sell computers through Wal-Mart (www.ft.com)
1. Dell needs to move into the indirect channel to remain competitive with HP and IBM. 2. Wal Mart is not the right partner. 3. Entry level desktops are not the way to gain market share and profitability.
Zeke Margolis, Senior Account Manager
Key Code Media, Inc
Analysis of: U2 performs 'Streets' on Croisette (www.hollywoodreporter.com)
1. Exhibitors Need to Find New Ways to Differentiate in the Marketplace 2. The Movie Going Publics expectations of exhibitors is increasing 3. CGI and Live Action content is enhanced by 3D Projection Technology
James Meyers, MS. EBA, Chief Executive Officer
Alpha Media
Analysis of: Fox: Mobile content needs balance of payment models (telephonyonline.com)
SMS can be a damaging form of advertising for mobile contentSubscription revenue schemes have worked well and increased ARPU in ChinaContent aggregators may ultimately be squeezed by the mobile carriers
James Meyers, MS. EBA, Chief Executive Officer
Alpha Media
Analysis of: U2 performs 'Streets' on Croisette (www.hollywoodreporter.com)
1.3-D is compelling the exhibitors such as Regal Entertainment Group, AMC Entertainment Inc. and Cinemark to replace their film projectors with the higher priced digital projectors2.Due to Digital Cinema Initiatives, LLC (DCI) initial domestic focus, U2 3D may have one big liability Internationally--Not...
James Meyers, MS. EBA, Chief Executive Officer
Alpha Media
Analysis of: AT&T raises spending plan for U-verse (biz.yahoo.com)
1.AT&T U-Verse has encountered legal technical and outsourcing problems, resulting in AT&T putting the service in fewer markets than originally expected. 2. Verizon FiOS is making inroads to Cable Vision Systems and Comcast Communications coverage areas 2. Verizon FiOS is making inroads to Cable...
James Meyers, MS. EBA, Chief Executive Officer
Alpha Media
Analysis of: Cable giant eyes phone subscribers (news.xinhuanet.com)
AT&T and Verizon are bundling television with their traditional services as a survival tactic Verizon FiOs is making significant inroads to Cox, Time Warner Cable and Comcast coverage areas Cable churn averages 3% per month, Verizon FiOS has the best churn in the Pay TV industry, 1.5% per...
James Meyers, MS. EBA, Chief Executive Officer
Alpha Media
Analysis of: RIM Curves It Around (www.unstrung.com)
Research In Motion (RIM) has stepped up their attempts to make The Curve (BlackBerry 8300) appeal to all walks of BlackBerry life. Some of the expected applications such as WiFi and GPS are not included. Rim’s famous battery life may be impacted by media functions.
James Meyers, MS. EBA, Chief Executive Officer
Alpha Media
Analysis of: Server-based gaming is wave of slot future (www.casinocitytimes.com)
1.MGM, Virgin, Wynn, Sands, Boyd Games and Stanley Ho are investing more than $20 Billion in new gaming facilities in Macao 2.No incumbent gaming technology 3.Macao is the fastest growing gaming capital in the world
James Meyers, MS. EBA, Chief Executive Officer
Alpha Media
Analysis of: Google's DoubleClick Strategic Move (www.businessweek.com)
More Targeted DoubleClick AdsDoubleClick to Foreshadow Google AdSenseDoubleClick’s role as Switzerland must be upheld
James Meyers, MS. EBA, Chief Executive Officer
Alpha Media
Analysis of: Hasta La Vista, Cingular (www.wirelessweek.com)
The New AT&T looks much like C. Michael Armstrong’s vision for the Old AT&T   Execution of marketing, ease of Use and operations will be key to the success of the AT&T’s “Three Screen” experience

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