GLG News by In-Lobby Cinema Advertising Experts

CSK Auto can not "save" it's way to increased profitability. Pricing, morale, labor and merchandising issues need to be addressed, but driving traffic to the stores must occur at the same time. A short term strategy to drive trial will provide a cushion of time and revenues to implement more comprehensive...

The once-vaunted IMAX Corporation has hovered near bankruptcy in the past, only to be rescued by its capitulation to displaying upconverted 35mm movies on large format screens. Now, with digital 3D promising a compelling event-type experience for movie-goers, the IMAX folks need a new trick. The obvious...

Lots of us considered IMAX down and out in recent years as the institutional theater market (museums, etc.) began to dry up and as IMAX and others failed to provide sufficient appropriate content to the commercial theater circuits to which the Company was selling systems. Now with 3D being one of the...

DirecTV has added 21 new HD Channels to their existing tier of 31 toward a goal of 100 by year end. This is great news for their subscribers and for those who understand and appreciate the big difference that viewing in HD can make. However, the question becomes whether this will add a significant number...

live cinema entertainment-via national cinemedia-opens new doors to revenue streams of movie theaters-broad and niche oriented events will create audiences that are not necessarily regular movie goers-by issueing subject matter that are  not normally available.

While the format wars in the next generation DVD systems continue to confuse customers clearly indicating that there is not going to be an obvious winner for some time, if at all, VOD may be sneaking under the radar. This is still a very nascent business. The studios in making their content available...

Viewer-ship is down at the broadcast TV networks.   The new Nielsen ratings system may have an equalizing effect on the flight of ad dollars from broadcast to cable TV.

How does this impact Access IT and Screenvision?

FiOS concentration on customer satisfaction is translating into very low churn.     FiOS TV is top in customer satisfaction with DirecTV second, Dish Network third, Comcast tied with AT&T U-verse in fourth place, followed by Cox, Cablevision, Time Warner, and Charter.

• A 3-D renaissance is taking place in the cinema due to the introduction of DLP digital projection in theatres. • 3-D to the home has its challenges: no standards, difficult to produce, only DLP can display 3-D out-of-the-box. • TI's push to use 3-D to increase DLP sales in the home...