GLG News by In-Lobby Cinema Advertising Experts

1. Zenith Optimedia, Universal McCann, WPP, BMO Capital Markets, Oppenheimer, Lehman Brothers and eMarket all have announced downward revision of overall Ad spend for 2008           2. Nielsen Monitor-Plus: first-half U.S. ad spend declined 1.4 percent,...

- Nielsen comes out with a new study - telling us everything we already know, and analysts rush to measure the industry-changing impact. The knee-jerk reaction is that the advertising industry will adjust spending from "mainstream" markets to ethnically-diverse outlets; however, Entertainment companies...

* There will be 11 3-D titles released to cinemas in 2009.  * Exhibitors have a choice of 3-D technologies, all of which are acceptable to studios, but each has a different business model. * 3-D is the driver for the adoption of digital cinema technology.

1. Motion Pictures Association of America site to link to any legal distributor such as Fandango, Xbox Live, Netflix, iTunes and Sony's PlayStation Store.      2.  Recent research conducted by the MPAA and Yahoo found that the internet plays a significant role in driving...

1. DIRECTV is the key factor in stimulating the HD market.    2.  For the MSOs and Telcos, Time Warner leads in terms of High-Definition feeds with 56 HD channels in the New York

1.       Driven by political expenditure, Hispanic Ad spending continues to show strong growth.     2.       Spanish speaking areas of the US are expected to continue fuel advertising growth over the coming years

1.    Real D, Dolby and NuVision battle it out over ease of use, technology and business model      2.    The number of 3-D Cinema installations is tiny compared to the total number of screens worldwide… there is an extensive market waiting to be...

1. Additional closing of "revenue stream windows" 2. Reach additional consumers before pirates can 3. Offering of Product to all type of consumers simultaneously gets closer to a reality

1. Fox and Paramount “experiment” with new release sales on iTunes      2. Studios have hesitated to offer new releases for sale on iTunes due to pricing fears and the fear of Apple becoming al too powerful.

3D may be widely viewed as the magic bullet that will save Hollywood from its slow decline, but the crunch in available screens, coupled with the potential collapse of the traditional revenue streams -- international cinema, TV, and DVDs -- suggests that dark clouds loom on the Hollywood horizon.  ...