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Robert FriedmanSeptember 21, 2007
national cinemedia leads the field-in live cinema entertainment
Analysis of: National CineMedia and Marcus Theatres(R) Enter into Affiliate Agreement to Present Alternative Events in U.S. Movie Theatres | online.wsj.com
Author: Robert Friedman, President, RLF Entertainment
live cinema entertainment-via national cinemedia-opens new doors to revenue streams of movie theaters-broad and niche oriented events will create audiences that are not necessarily regular movie goers-by issueing subject matter that are  not normally available.

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