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GLG News by In-Cinema Advertising Experts

James Meyers, MS. EBA, Chief Executive Officer
Alpha Media
May 29, 2007
China Mobile, QQ, AT&T (Cingular) and Verizon: a Case Study for Mobile Content:
Analysis of: Fox: Mobile content needs balance of payment models (telephonyonline.com)
SMS can be a damaging form of advertising for mobile contentSubscription revenue schemes have worked well and increased ARPU in ChinaContent aggregators may ultimately be squeezed by the mobile carriers
James Meyers, MS. EBA, Chief Executive Officer
Alpha Media
May 28, 2007
3-D is Motivating the Replacement of Film in Theaters with Digital
Analysis of: U2 performs 'Streets' on Croisette (www.hollywoodreporter.com)
1.3-D is compelling the exhibitors such as Regal Entertainment Group, AMC Entertainment Inc. and Cinemark to replace their film projectors with the higher priced digital projectors2.Due to Digital Cinema Initiatives, LLC (DCI) initial domestic focus, U2 3D may have one big liability Internationally--Not...
James Meyers, MS. EBA, Chief Executive Officer
Alpha Media
May 11, 2007
AT&T / U-Verse Stumbles, Verizon / FiOS excels
Analysis of: AT&T raises spending plan for U-verse (biz.yahoo.com)
1.AT&T U-Verse has encountered legal technical and outsourcing problems, resulting in AT&T putting the service in fewer markets than originally expected. 2. Verizon FiOS is making inroads to Cable Vision Systems and Comcast Communications coverage areas 2. Verizon FiOS is making inroads to Cable...
James Meyers, MS. EBA, Chief Executive Officer
Alpha Media
May 9, 2007
Verizon and AT&T Eye Cable TV’s Customers
Analysis of: Cable giant eyes phone subscribers (news.xinhuanet.com)
AT&T and Verizon are bundling television with their traditional services as a survival tactic Verizon FiOs is making significant inroads to Cox, Time Warner Cable and Comcast coverage areas Cable churn averages 3% per month, Verizon FiOS has the best churn in the Pay TV industry, 1.5% per...
James Meyers, MS. EBA, Chief Executive Officer
Alpha Media
May 9, 2007
Is RIM Looking to Compete with the Apple iPhone?
Analysis of: RIM Curves It Around (www.unstrung.com)
Research In Motion (RIM) has stepped up their attempts to make The Curve (BlackBerry 8300) appeal to all walks of BlackBerry life. Some of the expected applications such as WiFi and GPS are not included. Rim’s famous battery life may be impacted by media functions.
James Meyers, MS. EBA, Chief Executive Officer
Alpha Media
May 2, 2007
Macao: The Target For Server-Based Gaming
Analysis of: Server-based gaming is wave of slot future (www.casinocitytimes.com)
1.MGM, Virgin, Wynn, Sands, Boyd Games and Stanley Ho are investing more than $20 Billion in new gaming facilities in Macao 2.No incumbent gaming technology 3.Macao is the fastest growing gaming capital in the world
James Meyers, MS. EBA, Chief Executive Officer
Alpha Media
April 25, 2007
Google’s DoubleClick Must Operate Independently to Continue Growth
Analysis of: Google's DoubleClick Strategic Move (www.businessweek.com)
More Targeted DoubleClick AdsDoubleClick to Foreshadow Google AdSenseDoubleClick’s role as Switzerland must be upheld
James Meyers, MS. EBA, Chief Executive Officer
Alpha Media
March 30, 2007
AT&T’s Success Will be Based on “Three Screen” Execution
Analysis of: Hasta La Vista, Cingular (www.wirelessweek.com)
The New AT&T looks much like C. Michael Armstrong’s vision for the Old AT&T   Execution of marketing, ease of Use and operations will be key to the success of the AT&T’s “Three Screen” experience
James Meyers, MS. EBA, Chief Executive Officer
Alpha Media
March 20, 2007
Viacom Wants to do What it Does Best: Sell Advertising
Analysis of: Viacom in $1 bln copyright suit vs Google, YouTube (today.reuters.com)
1.Viacom is one of the most advertising savvy media companies. 2. Will the Digital Millennium Copyright Act protect Google / Youtube as they profit dearly from other’s copyright?
James Meyers, MS. EBA, Chief Executive Officer
Alpha Media
March 16, 2007
Mobile Content Exclusives Come at Large Cost
Analysis of: Carriers Locked in Content Land Grab (www.brandweek.com)
Extremely large upfront costs for the carriers

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