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GLG News by GPS Controller Experts

Ron Torten, Vice President of Worldwide Sales
Ron Torten, Vice President of Worldwide Sales
Inphi Corporation
January 9, 2007
GPS IP War
Analysis of: Global Locate Sues Sirf (biz.yahoo.com)
IP war and protection is getting more aggressive as Sirf sues GL.  This is after they have settled with uNav, another GPS player only a few months ago. Sirf seems quite concerned with the momentum of their competitors as they transition to court protection, an not innovation, to stay...
Cathy Stauffer, Founder
Cathy Stauffer, Founder
Cathy Stauffer Consulting
Analysis of: Traditional Retailer Gain Online (www.globest.com)
While Amazon.com was the #1 retail site in dollars spent for the 2006 holiday season, Bestbuy.com was #1 in growth. Walmart.com was #2. According to the data firm ComScore, bricks-and-mortar retailers saw the highest percentage sales increases over 2005. What’s driving their growth? Choice is a wonderful...
Cathy Stauffer, Founder
Cathy Stauffer, Founder
Cathy Stauffer Consulting
Analysis of: Big-box battle: Retailers hope to lure holiday shoppers early (seattletimes.nwsource.com)
Big box retailers are training consumers to shop early or shop late with no really compelling reasons to shop in between. The increasingly promotional activities before Thanksgiving, lead by Wal-Mart this year, followed up by unprecedented pricing on Black Friday created a tough first half of December...
Cathy Stauffer, Founder
Cathy Stauffer, Founder
Cathy Stauffer Consulting
Analysis of: Digital Cameras Get Flashy (online.wsj.com)
The point and shoot digital camera category is still growing, but maturing. The SLR digital camera category is a relatively new category  - just now emerging in the mass market channel - representing dramatically higher ASPs and accessory add-on opportunities for retailers and manufacturers.
Cathy Stauffer, Founder
Cathy Stauffer, Founder
Cathy Stauffer Consulting
Analysis of: 2 Hired to Overhaul Marketing Leave Their Posts at Wal-Mart (www.nytimes.com)
The current drama in marketing is just another distraction from the really big job at hand for Wal-Mart: positioning their brand for health now and in the future. Recently their marketing approach has been schizophrenic, flailing about with one approach and then another, wasting money and confusing...
Analysis of: Rumor: AMD is having trouble with 65nm processor voltages (www.legitreviews.com)
- 65nm and other nanometer technologies have increase parasitics due to vertical metallizations - fringe caps -which can kill the speed if not properly controlled - Threshold voltage and leakage is another issue. The gate oxide thickness is typically few layers atoms so Vt is difficult to stabilize...
Cathy Stauffer, Founder
Cathy Stauffer, Founder
Cathy Stauffer Consulting
Analysis of: Nintendo launches Wii, challenging Sony (www.mercurynews.com)
While not groundbreaking in it’s design, graphics or games, the Wii is groundbreaking in something that may prove out to be much more important over the long term, growing the market for video games, bringing the game console into the living room for social entertainment with friends and family.
Analysis of: CSR plans Bluetooth chips with WiFi and UWB (www.cbronline.com)
- Multi-mode wireless connectivity SOC's are in great demand for integrating new functionality (Bluetooth, Wi-Fi, UWB,...) in cellphones with small form factor, and at low cost- The RFonCMOS SOC (System On Chip) remains the cheapest solution. Anyway only very few Companies can propose it to date, and...
Cathy Stauffer, Founder
Cathy Stauffer, Founder
Cathy Stauffer Consulting
Analysis of: Study: Black Friday, Cyber Monday not a big deal (www.marketingvox.com)
Black Friday is about capturing the minds and hearts of holiday shoppers. Share of voice drives share of mind. Share of mind drives share of wallet. Share of wallet drives market share. Bottom line, big box or big ticket items - Black Friday is very important, way beyond Black Friday.
Cathy Stauffer, Founder
Cathy Stauffer, Founder
Cathy Stauffer Consulting
Analysis of: Buy in the store or online? Retailers hope it's both (www.boston.com)
Why choose when you can have both and and get more? Merchant or customer, having both choices adds up to more.Cyber Monday is not a real event.The first Monday after Thanksgiving was recently given this name by the industry to create a sense of an event. The real event is the increasing focus retailers...

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