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September 21, 2007national cinemedia leads the field-in live cinema entertainment
Analysis of: National CineMedia and Marcus Theatres(R) Enter into Affiliate Agreement to Present Alternative Events in U.S. Movie Theatres | online.wsj.com
Author: Robert Friedman, President, RLF Entertainment
live cinema entertainment-via national cinemedia-opens new doors to revenue streams of movie theaters-broad and niche oriented events will create audiences that are not necessarily regular movie goers-by issueing subject matter that are not normally available.
February 15, 2007Yahoo Focusing on Premium Ad Inventory
Analysis of: Yahoo Loses, Founder Wins on YouTube Deal | blogs.business2.com
Author: Bart Barden, CEO and Owner, Red Zone Digital
The deemphasizing of user generated video could be a great strategy to attract more valuable advertisers and keep video product eCPM's high.
February 13, 2007Is Yahoo Panama Too Late?
Analysis of: Friendster Using Google Search and Ads | blog.searchenginewatch.com
Author: Bart Barden, CEO and Owner, Red Zone Digital
Key Point 1: Yahoo has been losing publishers to Google prior to Panama LaunchKey Point 2: Usage and reach decrease could impact Panama's effectiveness from a monetization perspective
February 9, 2007Mobile Advertising Needs Standard Products for Growth
Analysis of: Companies Vie For Ad Dollars On Mobile Web | www.rhythmnewmedia.com
Author: Bart Barden, CEO and Owner, Red Zone Digital
Executive Summary:Although mobile device usage is growing, the % of advertising dollars being spent on mobile is not proportional to the growth. Several smaller companies are trying to position themselves to bridge the gap.Key Point #1: Standardization will drive more growth.Key Point #2: ...
November 1, 2006
Studios Caught Between Retailers and a Hard Place
Analysis of: Target, Big DVD Selller | www.wsj.com
Author: Steven Ramirez, Consultant, Sharp Angle
Studios Caught Between Retailers and a Hard Place
Analysis of: Target, Big DVD Selller | www.wsj.com
Author: Steven Ramirez, Consultant, Sharp Angle
Although DVD software growth has finally slowed, this packaged media business accounts for billions at retail and is a major factor in movie studio profitability.Despite huge media attention, digital downloads of films account for a single digit share of the home media market.Brick and mortar retailers...
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