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GLG News by Domestic Print White and Yellow Pages Advertising Purchasers

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Dane MadsenNovember 10, 2008
Google’s message to Yahoo: “You are not that important.” Does Yahoo understand?
Analysis of: Report: Google, Yahoo make concessions on ad deal | www.businessweek.com
Author: Dane Madsen, Consultant , Dane Madsen
The inevitable happened.  Regulators killed the Yahoo-Google agreement before it started        1) There is not enough distribution for interactive ads and Google did not see this as meaningful incremental traffic to waste the time and energy fighting...
September 11, 2008
Costs go up and quality takes the hit
Analysis of: Foodmakers plan big ad campaigns in down economy | ap.google.com
Author: GLG Expert Contributor
The reality of these investments is that operating a company is costing more (ingredents and financing) so things have to give.
Dane MadsenAugust 10, 2007
Google, Google Business Referral Representatives, and the Hyper-Local business
Analysis of: Google Takes A Step Toward A Local Sales Force | searchengineland.com
Author: Dane Madsen, Consultant , Dane Madsen
• Google needs sales force to reach over 25 million US hyper-local businesses because self-provisioning has failed for the 1 millionth year in a row • Collecting data in this new program is not a sales force and will be a trail of tears • This program will have no success in developing...
August 3, 2007
Reports of death greatly exaggerated …
Analysis of: Media companies notice the sexiness of business news | www.usatoday.com
Author: GLG Expert Contributor
A closer or perhaps an inside look is required when considering the current fate of the newspaper / media segment. While newspapers are routinely critical of their own efforts, with the same level of routine they neglect to inform about their position of dominance despite dips in circulation. ...
July 25, 2007
Building Permits Tell The Story. 2000 Realty and Development, Inc.
Analysis of: Florida's Existing Home Sales,Median Price Down in May 2007 | www.floridarealtors.org
Author: GLG Expert Contributor
   The Fl. Realtors article indeed makes an accurate portrayal of current market conditions for the Sunshine State as a whole. More of the same lackluster sales activity can be expected thru 2007 and on into 2008 as ARM loans are reset and increased difficulty qualifying potential home-buyers...
Dane MadsenJune 20, 2007
It's About Knowing When Machines Have to Stop and People Have to Participate
Analysis of: Evolution of the internet opens doors for Microsoft | www.ft.com
Author: Dane Madsen, Consultant , Dane Madsen
1. Search is attempting to bring order from disorder 2. Humans do not live life in serial 3. Until more human interaction can be brought to the process, the machines will continue to be unable to process and index intuitively
Dane MadsenJune 19, 2007
The illusive mobile marketing quest: Continuing the mobile insanity
Analysis of: Shop 'Til You Drop With Your Cell Phone, Says Sprint | www.informationweek.com
Author: Dane Madsen, Consultant , Dane Madsen
Charging me a fee to sell me things is a bad model and always has been Success of this model is dependant on the systems powering the 30% of businesses that sell things – and will limit choice to those with huge IT budgets and sophisticated inventory management systems. The remaining 70% of business...
Dane MadsenMay 10, 2007
1 + 1 = 1.5
Analysis of: Yahoo shares up on Microsoft talk | news.bbc.co.uk
Author: Dane Madsen, Consultant , Dane Madsen
The only reason this is interesting is that we are all deal junkies. I simply do not see this making much sense because:1) Regardless of the protestation, interactive media is not Microsofts' core business strategy2) The weakness at Yahoo is systemic and will not be cured with a mismatch at another,...
December 21, 2006
Sick Of Development Or Just Sick?
Analysis of: Are Consumers Sick of Development? Attitudes against Land-Use Development Grow Deeper, Survey Says | rismedia.com
Author: GLG Expert Contributor
This rather limited survey, reflecting on my past statistics courses, do not provide a large enough sampling with which to apply an inferential analysis.  However, it is telling to a certain degree, as to the general populace's psyche where "progress" is concerned.  On this note I offer a...
November 21, 2006
Business Owners Can Stay Put.
Analysis of: This Space Not For Rent: Investors, Stores Buy Into Retail Condos | www.investors.com
Author: GLG Expert Contributor
Office condominiums are a hot market in many metro areas these days especially where land is at a premium.  As an investment over time, however, the history of equity returns are undocumented due to the concept of this form of holding property being relatively new. The dynamics should be reasonably...

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