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November 20, 2008
TV Numbers Aren't Good - But Don't Rule Out The Power Of The Consumer
Analysis of: TVB's Revised Spot Forecast: Down 7-11% | www.tvnewsday.com
Author: GLG Expert Contributor
Analysis of: TVB's Revised Spot Forecast: Down 7-11% | www.tvnewsday.com
Author: GLG Expert Contributor
In late 2008, the advertising industry appeared to be headed in the same direction as the American economy, except that the federal government is expected to provide some help to the economy in 2009. Advertising couldn't even count on a Holiday bonus and 2009 had nothing in sight to replace the...
November 20, 2008Nielsen vs. Arbitron for Radio Measurement
Analysis of: Cumulus Picks Nielsen For Small-Market Ratings | www.radioink.com
Author: Alan Albarran, Professor and Director, UNIVERSITY OF NORTH TEXAS
The Nielsen Company has won a request for proposals from Cumulus Media to provide radio ratings in 50 small markets. Radio giant Clear Channel is also on board with the new system. This is the first salvo in what should be an interesting war between Nielsen and Arbitron.
November 12, 2008Television Advertising in 2009: Ugly Year Ahead
Analysis of: TVB's Revised Spot Forecast: Down 7-11% | www.tvnewsday.com
Author: Alan Albarran, Professor and Director, UNIVERSITY OF NORTH TEXAS
TVB revises its projections for advertising in 2009 downward--only the second time the association has made such a move. The first was after 9/11/01.
November 12, 2008HDTV, other Technologies Hurting Blu-Ray
Analysis of: Studios, consumer electronic firms to promote Blu-ray discs | www.latimes.com
Author: Alan Albarran, Professor and Director, UNIVERSITY OF NORTH TEXAS
This article points out a new marketing blitz between Hollywood movie studios and electronic firms to increase interest and sales of Blu-Ray DVD players. It's not that consumers are not interested, but that they are already getting HD-quality movies at home.
November 6, 2008Tougher FCC Likely Under Obama
Analysis of: The FCC Under Obama | www.radioink.com
Author: Alan Albarran, Professor and Director, UNIVERSITY OF NORTH TEXAS
The election of Barack Obama as the next President of the United States will mean significant changes in the makeup of the FCC, and a new direction in policy directives.
November 6, 2008FCC Approves Use of White Spaces in Airwaves
Analysis of: FCC Expands Use of Airwaves | www.washingtonpost.com
Author: Alan Albarran, Professor and Director, UNIVERSITY OF NORTH TEXAS
The FCC has unanimously approved utilizaion of airwaves for electronic devices to access the Internet, despite the objections of a diverse and unlikely group of partners opposing the action.
October 16, 2008A Cloudy Picture for Sony's Blu-ray
Analysis of: High-Def Options Vie With Blu-ray | online.wsj.com
Author: Alan Albarran, Professor and Director, UNIVERSITY OF NORTH TEXAS
Article examines the challenges Sony is facing with its new DVD format of Blu-ray, and apprehension of consumers to buy a new piece of technology when they are currently able to get plenty of software (movies, TV programs) in a high definition format.
October 13, 2008Radio Needs More Digital Platforms--Clear Channel Gets It
Analysis of: Clear Channel Now Accessible on iPhone | www.mediaweek.com
Author: Alan Albarran, Professor and Director, UNIVERSITY OF NORTH TEXAS
Clear Channel's iHeartRadio application is now available for the Apple iPhone, bringing hundreds of existing radio stations to mobile users.
October 7, 2008Local Media Already Hurting; Recession Will Only Make it Worse
Analysis of: How Local Media Feel Recession | adage.com
Author: Alan Albarran, Professor and Director, UNIVERSITY OF NORTH TEXAS
The threat of an imminent recession means more bad news for local media, especially radio and newspapers, which are reeling from lost advertising.
October 7, 2008Arbitron Faces Legal Action in NY State Over PPM
Analysis of: NY Attorney General To Sue Arbitron Over PPM | www.radioink.com
Author: Alan Albarran, Professor and Director, UNIVERSITY OF NORTH TEXAS
New York State Attorney General Andrew Cuomo announces intent to sue Arbitron over deployment of its PPM technology "to enjoin unlawful and deceptive practices in which Arbitron plans to engage, has engaged and/or continues to engage."
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