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Mark MariottiJuly 19, 2007
Where is the competition? - Launch of a dinosaur?
Analysis of: Moto's monster; Smartphone changes shape depending on the task | findarticles.com
Author: Mark Mariotti, CEO, Future Management Holdings Inc
1) The internet protocol and mobile communications are well into the 3rd decade of progression - and still very sub-optimal price points and usability 2) Consumer based versus produced value is needed
July 10, 2007
In Passing on First Date with iPhone, Verizon Stays True to Its Brand Values
Analysis of: Was Verizon Really Wrong To Pass On The iPhone? | telecom.seekingalpha.com
Author: Mike Kelly, Managing Partner, Brand Value Advisors LLC
AT&T just couldn't pass on the pretty girl.  The formerly cool Cingular brand surely bought itself credibility and buzz being the first out of the gate with the iPhone, however I would argue that the high from this buzz will be short lived. Verizon, with its brand founded on voice and service...
July 2, 2007
iPhone, i-you, i-me
Analysis of: iPhone sellers open doors, greeted by cheers | www.reuters.com
Author: Gregory Birge, Founder and Managing Director, F5 Digital Consulting
The much hyped and talked about iPhone finally hits the stores.  The American stores for now.  Hundreds of eager people queued days ahead of the launch, many even paying others to queue for them.
June 29, 2007
iPhone, same success story as iPod ?
Analysis of: iPhone: Jobs's Revenge | www.businessweek.com
Author: Gregory Birge, Founder and Managing Director, F5 Digital Consulting
What will make the iPhone a success or a failure ? Will it repeat the iPod success story ?
Dirk AschmoneitJune 15, 2007
Topline review of Alli
Analysis of: Over-The-Counter Weight Loss Drug Approved | abclocal.go.com
Author: Dirk Aschmoneit, Director of Food & Retail Marketing, Jenny Craig, Inc.
Glaxo Smith Kline is trying to reposition Xenical Here is a quick review of the past.  It should be a solid indicator for the new initiative. Historical evolution of Alli: 1] GSK sales for Xenical $115.6 mil in 2004, down from $154.5 mil in 2002 2] Gastrointestinal side effects caused slow down...
June 6, 2007
Nand Based Notebook: New Technology Trend
Analysis of: Introducing the Palm Foleo | www.palm.com
Author: Gregory Birge, Founder and Managing Director, F5 Digital Consulting
Many companies are releasing NAND flashed notebooks, we can predict an increased number of such products in future.
June 6, 2007
Newspapers will benefit From Google Print Ads in the Long Run - BUYER BEWARE
Analysis of: Frienemy Google Not a Threat (Yet) to Traditional Ad Sales | www.pbs.org
Author: Deborah King, Former Media Manager of Marketing and Planning, Mervyn's, LLC
Google Print Ads introduces yet another source for smaller marketers to play with the Big Boys, but Buyer beware. For the short term, this offering is beneficial to the Newspapers but needs some fine-tuning for small advertisers to benefit. It is essential for the Newspaper Industry to embrace the diversification...
June 5, 2007
Foleo, great idea, right product ?
Analysis of: Introducing the Palm Foleo | www.palm.com
Author: Gregory Birge, Founder and Managing Director, F5 Digital Consulting
Foleo laptop seems to be a great concept. Is it really innovative and will it help to get Palm back to success ? Palm is currently under pressure and is loosing market shares. The recent introduction of the Palm Treo on a windows based OS was already a major shift in Palm strategy. Will Foleo bring...
May 29, 2007
Sony, PS3, Blue Ray….what’s happening??!
Analysis of: Sony offers free upgrade to improve PlayStation 3 image quality | www.chron.com
Author: Gregory Birge, Founder and Managing Director, F5 Digital Consulting
There has been significantly important information circulated recently on Sony’s PS3. First, Sony’s is discontinuing the 20GB version of the PS3 and introduced an 80GB for Korean market only. Then the rumor mills are churning with that Sony plans to cut prices of PS3. Is this a natural product evolution...
Ben KirshnerMay 14, 2007
PPC Keywords and Trademarks
Analysis of: Google to Face First Jury Trial Over its 'Adwords' Keywords Search Program | interestalert.com
Author: Ben Kirshner, CEO, Elite SEM Inc
Google, Yahoo, MSN, ASK.com and the rest of the PPC world could get a huge slap in the face if there is a law prohibiting the use of advertisers bidding on trademarked terms.

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