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GLG News by Council Members who Follow TV Advertising

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Gordon BorrellMay 1, 2008
Goodbye, Weather Channel
Analysis of: NBC, CBS seen bidding for Weather Channel | www.msnbc.msn.com
Author: Gordon Borrell, CEO, Borrell Associates Inc
Some of you may remember how you felt in the 1990s when Johnny Carson's last few shows were being aired.  I feel the same way with The Weather Channel. Competition for TWC has been pent up for years; having it owned by one of the four major TV networks is bound to unleash competition that...
January 14, 2008
Now They Tell Me...
Analysis of: With Wii and DS, Nintendo Has 2 Hit Game Devices | www.nytimes.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
I find it interesting that as gaming sector pundits look at console units sold, the handheld market is rarely mentioned.  As a result, it hasn't received it's due until now because of the DS shortage.  That signifies that there's plenty more growth & development to come in this space in...
January 14, 2008
The Xbox 360 Gets Another Add-On
Analysis of: Microsoft's Xbox Could Consider Blu-Ray Support | news.yahoo.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
Xbox 360 has no loyalties other than to itself, so it makes sense that it would support Blu Ray in an add-on device, much in the same way it supports HD DVD.  But with a video marketplace on Xbox LIVE, it might not matter much in the end.
December 10, 2007
Maybe That's What He Wants Us To Think.... Maybe...
Analysis of: Expect fewer industry mergers, says Riccitiello | www.gamesindustry.biz
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
If John Riccitiello thinks that there will be less consolidation, then I have to think either he doesn't see any viable merger/purchase options - which is crazy - or he wants us to think that so he can buy another company and reclaim the #1 publisher status.
November 26, 2007
Me & Mario Until 2am
Analysis of: Video Games Plumber’s Progress | www.nytimes.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
I consider myself to be a pretty hardcore gamer who loves First Person Shooters.  But nothing will ever stop me from playing a Mario or Zelda game, and there are no other icons of gaming like them.
November 16, 2007
Nintendo's Strength Will Continue into '08
Analysis of: Nintendo Number One in Game Sales | www.pcworld.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
With a strong lineup, third party publisher support and a strong next-gen installed base, Sony has a ways to catch up and few, strong exclusive titles for this holiday season.
November 5, 2007
Many Ways to Get Around Pagerank
Analysis of: Google Scares The Search Crowd | www.forbes.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
All of these "parking" sites use paid search & direct navigation to circumvent low organic search result rankings.  But social media doesn't necessarily hinge on search - it's more about friends & application sharing.
November 2, 2007
Good Luck - Ask Ebay Before Attempting
Analysis of: Microsoft Threatens to Terminate Xbox Live Cheaters | www.pcworld.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
This reminds me of fraudulent sellers on ebay who cheat people and then are supposedly banned from ever selling again.  And if anyone knows that software is always at risk for being hacked, it's Microsoft.
October 23, 2007
Full or Partial Credit, Google Remains Dominant
Analysis of: Google Gets Undue Credit for Ad Conversions | www.pcworld.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
Atlas DMT has the ability to weight conversions based on a person's online ad exposure & actions.  And if it ends with a Google search, click & sale/action, then Google still commands the majority of the attribution.
October 15, 2007
PS3 for Me? Not this Christmas...
Analysis of: Xbox 360 Sales to See Minimal Impact from Cheaper PS3, says Analyst | biz.gamedaily.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
The Xbox 360 has a bunch of people playing games only available on their platform.  So until PS3 has a game or two that I really have to have, I wouldn't buy one even to have as a "cheap" Blu Ray player.

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