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Jerald StettnerOctober 17, 2006
Generic pricing - Marketing or real change?
Analysis of: Wal-Mart Expands Generic Drug Plan | wmt.bloggingstocks.com
Author: Jerald Stettner, President, Safe Harbor Properties & Investments
Walmart finds a new way to send an old message. Continuing its mission to be a low price leader.Drug chains do not overreact to the generic pricing counting on their convenience and realizing there is a difference in the customer base of the Walmart shopper and the chain drug shopper.The next phase,...

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