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June 4, 2008
There’s Gold in Them Thar Sweet (Stevia) Leaves
Analysis of: Gilbert firm set to announce stevia distribution deal | www.eastvalleytribune.com
Author: Kantha Shelke, Founder & Scientist, Corvus Blue
Wisdom Natural Brands (Gilbert, AZ) began shipping SweetLeaf tabletop sweetener to stores around the nation on June 2.  By being the first in the race for a good-tasting, natural and nationally available stevia-based tabletop, Wisdom Natural Brands (Gilbert, AZ) stands to establish itself as the...
May 19, 2008
How do you say - "The Best Sweet Tasting Stevia Derviative?"
Analysis of: Stevia a sweet bet for Cargill | www.twincities.com
Author: Kantha Shelke, Founder & Scientist, Corvus Blue
Eleven peer-reviewed albeit company-sponsored scientific studies, accepted for publication this week in Food and Chemical Toxicology, signify a significant lead for Coca Cola and Cargill in the natural sweetener race.  The media will have much to say about the new sweetener and so will giant brands...
May 9, 2008
Candy Land Tremors While Giants Dance
Analysis of: Mars to Buy Wrigley’s for $23 Billion | www.nytimes.com
Author: Kantha Shelke, Founder & Scientist, Corvus Blue
The recent Mars Wrigley courtship is sending veritable tremors ripple across candy land.  Cadbury’s and Hershey’s have to quickly figure out their response to the changing topography.  The more agile mid-market sector will find opportunities to advance their businesses while the smaller and...
May 1, 2008
Are Organic Foods Recession Proof?
Analysis of: US Growers Should Prevent Food Recession | www.thepacker.com
Author: Kantha Shelke, Founder & Scientist, Corvus Blue
Consumers, companies and investors in the organic sector are concerned about the impact of price increases and the economy.  While companies acknowledge the price increase is eroding their profit margins, they also realize that their consumer base is relatively affluent and strong principle-based...
May 1, 2008
Is Candy Recession Proof?
Analysis of: Sweet Deal: Mars and Wrigley Merge | www.brandweek.com
Author: Kantha Shelke, Founder & Scientist, Corvus Blue
Is Candy Recession Proof?   Wm. Wrigley Jr. Co. Executive Chairman Bill Wrigley Jr., and Mars Inc. CEO Paul Michaels, bolstered by Warren Buffet, the Oracle of Omaha, certainly think so.  The two confectionary powerhouses are betting consumers will buy candy and lots of it during down...
April 28, 2008
Organic and Natural Food Growth Stalls with Increased Commodity Costs
Analysis of: Naturally,Super Valu Customers Want More Options | www.forbes.com
Author: Rick Shea, President, Shea Marketing Consulting Inc.
Increasing commodity costs are having a negative impact to the growth of organic and natural foods.As commodities increase consumers are being more selective and price sensitive in their grocery shopping.This trend does not bode well for retailers like Whole Foods (WFMI) and the manufacturers that...
April 24, 2008
Apple's Superior Brand Strategy Leads to Strong Results
Analysis of: Apple's 2Q Results Beat Wall Street Views | biz.yahoo.com
Author: Rick Shea, President, Shea Marketing Consulting Inc.
Apple once again delivered very strong results in the face of hesitant consumers under recessionary pressures.Total revenue growth for the latest quarter was +36% led by the Mac brand in personal computers at +51%.The MP3 segment led by the I Pod brand delivered growth of +1% while the I-Phone...
April 15, 2008
The global food crisis needs further action
Analysis of: World Bank echoes food cost alarm | news.bbc.co.uk
Author: GLG Expert Contributor
The rise in food prices is likely to put enormous pressure on emerging market inflation and lead to increased political instability.
March 31, 2008
Commodity Hedging-The Double Edged Sword
Analysis of: Against the Grain: Food Firms Hedge Costs | online.wsj.com
Author: Rick Shea, President, Shea Marketing Consulting Inc.
With ever rising commodity costs food companies that have hedged their key commodity purchases with forward buying have done quite well over the last year.Several key manufacturers have announced that they have hedged their raw materials by forward buying 60-70% of their 2008 needs.Lost in the...
March 14, 2008
Kraft and Sara Lee turnaround ? Real or wishful thinking ?
Analysis of: Kraft, Sara Lee say turnaround efforts are succeeding | www.chicagotribune.com
Author: Rick Shea, President, Shea Marketing Consulting Inc.
Kraft and Sara Lee executives recently spoke at analyst conference concerning their recent improvements to drive sales growth and improve operating margins.Both suggested the progress is real and sustainable.   Kraft highlighted new products and headcount reduction as keys to their progress.New...

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