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GLG News by Alcoholic Beverage Distributors

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Ed HeethuisApril 3, 2007
InBev Price Hike Will Help Anheuser-Busch Distribs
Analysis of: Belgian brewery raises beer prices | english.peopledaily.com.cn
Author: Ed Heethuis, Director of Information Based Selling, Straub Distributing Company, Ltd.
InBev price increases to wholesalers will allow AB distribs to increase profitability and still maintain pricing advantages over HeinekenUSA and Grupo Modelo (Corona) in the marketplace. The move comes as no surprise since virtually all brewers (except InBev) announced...
Ed HeethuisMarch 20, 2007
Beer Brewers Pursue the 'Brand Experience'
Analysis of: Heineken Hopes Branding Will Fly At Airport Bars | www.beverageworld.com
Author: Ed Heethuis, Director of Information Based Selling, Straub Distributing Company, Ltd.
Brewers, increasingly searching for opportunities to expand consumer interaction beyond the 30 second television commercial are turning to various levels of 'brand experiences'. The 'Heineken Bar' in Hong Kong's International Airport is an extension of the 'Heineken Experience' in...
Ed HeethuisMarch 20, 2007
SABMiller goes Contrarian
Analysis of: Miller Takes Message Of Value National | www.beverageworld.com
Author: Ed Heethuis, Director of Information Based Selling, Straub Distributing Company, Ltd.
In a move certain to be questioned by shareholders in the US, SABMiller has begun advertising the 'value' of its brands to a nationwide audience. This move is a complete 180° reversal to beer growth numbers in the past four years and features Miller Lite (premium) and Miller High Life (sub-premium)...

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