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GLG News by Alcoholic Beverage Consultants (US)

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August 25, 2008
Miller Lite's Great Taste, Less Filling tagline revived
Analysis of: Miller Lite revives ‘Great Taste, Less Filling’ ads | www.msnbc.msn.com
Author: GLG Expert Contributor
The classic ad campaign for Lite is brought back to help grow sales. An original tagline," Great Taste,Less Filling"  became the identity of the brand and led to it's original success. Faced with declining sales,domestic beer companies are left to battle each other to try and gain market...
July 15, 2008
InBev snags Anheuser- Busch: What does this mean for current AB Wholesalers?
Analysis of: InBev snags Anheuser-Busch and its marketing clout | news.yahoo.com
Author: GLG Expert Contributor
For InBev to cut costs they will need Wholesaler consolidation through out the U.S. Market. Will current InBev wholesalers be preferred over the existing AB wholesaler in a specific markets? Marketing dollars are not being cut, but will they be reallocated to higher margin brands?
June 30, 2008
Anheuser- Busch Fights to Remain Independent
Analysis of: Anheuser details plan to raise value | money.cnn.com
Author: GLG Expert Contributor
 Does Anheuser-Busch have the ability to go it alone in light of Inbev's buyout offer?  Will the changes they implement actually increase shareholder's value?  What is the long-term picture for the U.S. beer industry?
June 12, 2008
InBev's offer to buy Anheuser - Busch: A Wholesaler's Perspective
Analysis of: InBev Offers to Buy Anheuser-Busch for $46.3 Billion in Cash | www.bloomberg.com
Author: GLG Expert Contributor
Key concerns for Anheuser- Busch wholesalers   1) What long-term implications does this have for the current three tier system of distribution? 2) What is InBev's master plan for consolidation of existing wholesalers in the marketplace? 3) What will be Inbev's priorities be...
February 4, 2008
Has Irrational Exuberance Befallen The Art Auction Market?
Analysis of: Who Will Bring Home the Bacon? | online.wsj.com
Author: GLG Expert Contributor
While auction house experts continue to raise estimates, do the weakening fundamentals of the global economy belie their enthusiasm for the upcoming London auctions.  What other factors contributed to Sotheby's rescheduling their London Contemporary sale?  

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